MUSIC STORY

MUSIC STORY
The Place | Interior Revamp | Shanghai, China

Music Floor is an interior revamp of the public areas in the 4th floor of The Place, which was dedicated to Music & Dance related stores, such as musical instruments stores and dance academies among others.

Official Video | 100 Chanel

Therefore, the proposal for the public areas should reflect that musicality and dancing spirit, to blend into its surrounding environment, enhance the customer experience and engage with their audience.

It was important to analyze the entire floor and identify potential key spots where featured installations could be placed without affecting the normal course of the commercial activity.

By spreading and locating smartly the number of interventions along the entire floor, and connecting them with an eye-catching painted scape, we could create an interesting themed immersive experience minimizing the number of intervened spaces while maximizing the impact and success of the project as a whole.

The landings of both escalator cores, a residual wall, and the longest & narrowest corridor in the floor were identified as potential key spots to host the main installations.

The surrounding space of the escalator cores were premium locations offering more generous spaces to host installations without really interfering in the pedestrian circulation.

One of them was the word MUSIC, consisting on giant eye-catching letters which could be used as seating and gathering feature right in front of the cinema’s entrance. The other one was a giant iPod, an interactive interface offering pretty much the same functionality as a real iPod thanks to the collaboration of Squiggle Labs by engineering the interactivity.

In order to interfere the less as possible, we decided to cover the columns with a new iPod-looking case, turning a normal column into a fun feature. To enhance it, we added earphone-looking benches next to it.
For the 3rd installation, we took advantage of an unused residual wall in the main corridor to turn it into an attractive space.

The bent Piano was the idea we came up with in order to take advantage of the wall but still allow people to interact with the installation and be part of it.
Again, in collaboration with Squiggle Labs we created an interactive Piano in which the piano keys would reproduce its sound & change its lighting behavior as people would step onto them.

And the last intervention was in the longest & narrowest corridor in the entire floor. It was the less pleasantly walkable space within the 4th floor, and therefore it needed to be revamped to attract customers through it. But how to intervene a very narrow corridor without interfering in the pedestrian circulation? The ceiling.

CREDITS

Project Name: Music Floor
Design: 100architects
Design Team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Interactive Engineering: Squiggle Labs
Production Company: Hong Yang Advertising
Client: The Place, Nanfung Group
Location: The Place, 100 Zunyi Road, Changning District, Shanghai, China
Built area: 1,000 m2
Completion: February 2018
Photography: Amey Kandalgaonkar

SNOW GLOBE

Snow Globe
XinTianDi| Shanghai| China

A 4 stories gigantic dome in the heart of shanghai. It creates an amazing space to get inside, enjoy the views, slide down, swim the ball pit and more.
The Snow Globe is a public space intervention on the renowned award-winning Retail Street of Shanghai Xintiandi, in downtown Shanghai, as central piece of their Christmas 2017 campaign, and also part of festival Lumières Shanghai 2017.

Snow Globe official Video | 100 Chanel

It was designed to foster social interactions, attract customers and enhance the Christmas experience in the public realm.

China Xintiandi, a subsidiary of Shui On Land, is an investor, operator and manager of premium commercial properties in the Chinese Mainland, nurturing vibrant communities and commercially thriving districts built around the idea of ‘live, work and play’.

©Amey Kandalgaonkar

China Xintiandi pursues the mission of ‘bring places to life, and life to places’ throughout their real estate developments, creating landmarks not only for shopping, entertaining, leisure and lifestyle, but also for art display.

The installation should be themed within the Christmas spirit beyond any typical Christmas Tree-type decorative installation, calling the attention of not only kids but adults alike, to use it and experience it rather than just passing by and observing it.

©Amey Kandalgaonkar

Our proposal arose from the idea of creating a “space” rather than an “object”, from the intention of creating something that surrounds people, instead of something to be surrounded by people, offering an immersive experience in which the visitor would be part of the installation’s narrative.

That’s how the giant Snow Globe was conceived, a 12 m. diameter geodesic dome performed by a stainless steel structure covered with transparent acrylic panels to enclose the space and give the feeling of a glass snow globe.

©Amey Kandalgaonkar

The 3-meter-tall base incorporates 2 staircases to access to the interior of the globe on the 2nd floor, and also hosts a playful ball pit where visitors land when sliding down the spiral slide that goes down from the 2nd floor.

As snow globes do, the dome would contain a Christmas Tree inside, a low-poly structure finished with dichroic acrylic in order to offer a spectacular look during both, the day and the night. During the day lights would barely be appreciated, reason why the look of the tree should be interesting enough by itself.

©Amey Kandalgaonkar

The use of dichroic acrylic, a special rainbow-colored iridescent acrylic, provides a subtle mirror-like finish and changes color while moving, from different viewing angles.

At the same time, it is transparent, so at night it allows the neon flex LED interactive light structure to be seen clearly on the other side. Perfect for performing light shows at night.

©Amey Kandalgaonkar

But the interactive lighting structure hidden within the tree is not the only lighting feature of the installation. The entire geodesic dome is equipped with neon flex LED lights in every single edge of the triangulated façade, creating a spherical canvas for lighting shows and interactive purposes.

©Amey Kandalgaonkar

Project Credits

Project name: The Snow Globe
Architecture Design: 100architects (Shanghai)
Light & Sound Interaction Design: Dogma Lab (Shanghai) + Anyways, Here’s the Thing (NYC)
Engineering: Squiggle Labs (Shanghai)
Construction: EMCC (Shanghai)
Design team: Marcial Jesus, Javier Gonzalez
Client: China Xintiandi (Shui On Land)
Location: Shanghai Xintiandi, Madang Road, Huangpu District, Shanghai, China
Built area: 200m2
Height: 15mts
Completion: November 2017
Photographer: Amey Kandalgaonkar

COOL GANG

COOL GANG
KunSquare | Kunshan | China

The Cool Gang is a creative indoor space intervention designed to foster interactions among kids and adults in the enclosed area of a pedestrian bridge connecting 2 buildings. It creates an space of stasis catching the attention of passersby by providing of an unusual interaction with their movement through the space.

Cool Gang Official Video | 100A channel

The aim of the installation was to reactivate a sparsely used area with low pedestrian traffic, and not only try to drag the circulation through the bridge, but also turn the bridge itself into a space for entertainment and joy, offering an amusing experience to the passersby.

It was a challenge to create a spatial intervention interesting enough to call the attention of people, but at the same time, less invasive as possible within the available space to circulate, and allow the free circulation of pedestrians.

As a result, we focused the intervention on the plane of the ground, covering the bridge floor with an upper layer of interactive panels, encouraging the action of walking and stepping onto the bridge, encouraging the movement throughout the bridge.
The responsive interaction was quite simple, but yet eye-catching for kids and adults alike, who suddenly and unexpectedly found themselves immersed in a visual and sound experience, realizing that as they step onto the panels, these ones would light up producing a sync sound.

The composition of those interactive panels, custom engineered, was based on an LED light box equipped with capacitive sensors able to sense the steps of the people through the finishing layer of colored tempered glass.
The sum of squared panels would compose the new look of the bridge’s floor, a pixelated approach was taken in order to design an interesting graphic. 3 funny Emojis were chosen to complete the Cool Gang of Emojis.

After its completion, we are all happy to see how the new space truly calls the attention of many people from both ends of the bridge, successfully increasing the pedestrian flow in the area.

Project Credits

Project name: Cool Gang
Designer: 100architects
Design team: Marcial Jesus, Javier Gonzalez, Eunice Ma
Production: Hong Yang Advertising
Client: Life Hub @ Kunshan, (Chongbang Group)
Location: Kunshan, China
Built area: 300 m2
Completion: June 2017
Photographer: Amey Kandalgaonkar

PUZZLE MAZE

Puzzle Maze
Life Hub | Daning Lu | Shanghai, China

It is a gigantic puzzle designed as a beautiful walkable urban object to experience from inside. It is a playful object that can host many users at the same time. It also provides of sitting features for parent to rest while their kids are playing inside the object.

Puzzle Mazze Video | 100A Channel

The Puzzle Maze is a public space intervention designed to foster interactions, attract customers and enhance the experience in the privately-owned public space within an open-air Retail Street.
Life Hub @ Daning, a 250,000 sqm mixed use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of open-air retail street.

©Amey Kandalgaonkar

From the very beginning the marketing team of Life Hub @ Daning insisted on creating an INNOVATIVE kids’ playground. Something unexpected beyond any typical playground. An intervention that, by itself, would turn one of their most dead pedestrian streets with poor pedestrian circulation into an attractive and busy “SPACE”, where their customers could bring their kids and families and spend some quality time interacting with other kids and families, as well as reactivating the pedestrian circulation at that spot.

©Amey Kandalgaonkar

The pedestrian street to intervene was too narrow to be able to host any kind of activity involving kids while respecting the free & comfortable circulation of pedestrians. Therefore, we decided to create a vertical playground, liberating space on the ground level to allow proper circulation along the corridor.

The resulting proposal was a vertical maze, in which the horizontal slabs would act as a ladder system helping kids to climb up & down.

©Amey Kandalgaonkar

CREDITS

Project name: Puzzle Maze
Designer: 100architects
Design team: Marcial Jesus, Javier Gonzalez, Eunice Tsa
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jin’An District, Shanghai, China
Built area: 228 m2
Height: 6 mts
Completion: June 2017
Photographer: Amey Kandalgaonkar

TANGO TRIANGLE

Tango Triangle
Life Hub | Daning Lu | Shanghai, China

It reacts to the users stepping on it: every time a panel is activated, it would be light up and make a piano sound. When it is not being used, it would have a few pre-established animation that would be fun to look at.

The Triangle Tango is a public intervention designed for the annual International Summer Festival organized by Life Hub @ Daning in their privately-owned public space within their open-air Retail Street.

Tango Triangle Official Video | 100A Channel

Life Hub @ Daning, a 250,000 sqm mixed use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of open-air retail street.

From the very beginning the marketing team of Life Hub @ Daning insisted on creating something INTERACTIVE. Something unexpected beyond any typical decorative installation, that would attract kids and adults alike to come and use it, rather than pass by and observe it.

An intervention that, by itself, would turn a circulation area into a “SPACE” to stop and stay, where their customers could bring their kids and families and spend some quality time interacting with other kids and families.

The proposal could not block the visibility of storefronts around it, therefore our approach was to embed an interactive activity at the floor level. That decision led us to an installation where people should engage by stepping with their feet.

For this project we teamed up with the Shanghai-based American engineer and interactive designer Maciej Dudek, from Squiggle Labs, to generate responsive feature.
Based on new generation dancing games, we created a lighting & musical responsive platform reacting to people’s steps onto the triangular panels.
Capacitive sensors placed underneath the glass would feel the electromagnetic field and trigger a light blink and a musical piano tone every time someone would step on it.

Visually designed as a fractal combination of equilateral triangles, it also counts with a graphic design based on interesting patterns within each triangle seeking for a visual impact as an attractor mode whenever nobody was stepping on it.
The monochromatic treatment, with shades of yellow, was extended on the floor beyond the platform to enhance his visual impact.

CREDITS

Project name: Triangle Tango

Designer: 100architects

Design team: Marcial Jesus, Javier Gonzalez, Eunice Tsa

Client: Life Hub @ Daning, (Chongbang Group)

Location: Daning Road, Jin’An District, Shanghai, China

Built area: 120m²

Completion: June 2017

Photographer: Amey Kandalgaonkar

RED PLANET

The Red Planet
Life Hub | Daning Lu | Shanghai, China

It is a colorful experience composed by a bubbling basketball field, climbing surfaces and a race track that would go around the obstacles creating new spaces, allocating benches and seating features as well as some triangular red board drawing surfaces.
The Red Planet is a colorful painted scape from which volumes emerges generating shapes that can be enjoy by different users. It has many different functions for entertainment of kids and adults alike. It also offers shading and resting features.

Red Planet Video | 100A channel

The Red Planet is a public space intervention designed to foster interactions, attract customers and enhance the experience in the privately-owned public space within an open-air Retail Street.

Life Hub @ Daning, a 250,000 sqm mixed use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of open-air retail street.

©Amey Kandalgaonkar

From the very beginning the marketing team of Life Hub @ Daning insisted on creating something IMAGINATIVE, INSPIRATIONAL & INNOVATIVE. Something unexpected beyond any typical decorative installation, that would attract kids and adults alike to come and use it, rather than pass by and observe it.

An intervention that, by itself, would turn a circulation area into a “SPACE” to stop & stay, where their customers could bring their kids and families and spend some quality time interacting with other kids and families.

©Amey Kandalgaonkar

Our proposal arose from a SURREAL approach, from the intention of breaking the conventional rules of perception, of what is already conceived as reality, in order to trigger kids’ imagination and creativity as well as immersing them in a colorful experience. An unexpected place for passersby.

The Red Planet features a bubbling basketball field which serves as a surreal playground, rather than a typical basketball field, providing an artificial topography for playing, climbing, sliding, sitting, laying, and many other gerunds out of the kids’ own imagination of how to colonize and use the space in ways we did not even imagine at first.

©Amey Kandalgaonkar

To enhance the narrative of the environment, a bent basketball basket was introduced, hosting in it LED lights to illuminate the area.
Other features such as a racing track defining the border of the installation, chalkboard pyramids as both, obstacles and creativity platforms, benches for parents and other random games, complemented the range of fun activities that both, kids and adults, were able to undertake.

The monochromatic treatment, with shades of red, was also applied on top of existing urban furniture and decorative elements from the place, aiming to generate a more immersive experience onto the surreal “Red Planet”.

©Amey Kandalgaonkar

Project Credits

Project name: Red Planet
Designer: 100architects
Design team: Marcial Jesus, Javier Gonzalez, Eunice Tsa
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jin’An District, Shanghai, China
Built area: 245m2
Height: 15mts
Completion: June 2017
Photographer: Amey Kandalgaonkar

UNDERWATER OFFICE

Underwater Office Space
The Bund | BFC Tower | Shanghai, China

100architects was commissioned by Club Med to design their new office space in Shanghai. The French company was moving its Asia-Pacific Headquarter to the recently finished Bund Financial Center, at The Bund, designed by Foster + Partners & Heatherwick Studio.

Club Med is specialized in the market of all-inclusive holidays, with many vacation villages and resorts in the most exotic and breathtaking destinations around the World.

©Amey Kandalgaonkar

From the very first meetings with them, they state very clearly that Club Med is an unconventional company, and their new office should reflect extravagancy, presenting themselves as a young & fresh company. Therefore, when brainstorming about the concept idea, the first thought in which we all agreed was to design an office that inspires vacations, holidays, and reflects the happiness that one feels when arriving to a new sunny destination at the sea.

©Amey Kandalgaonkar

Although the scope of work included the design of the entire office, Club Med specifically requested to have special accent in 2 main areas: the signature Lobby, which would be the space in charge of offering a very good first impression to clients and visitors alike; and the Pantry, which should be understood as a social space for employees, rather than just a pantry to have coffee or breakfast. Informal gatherings and team building activities were intended to take place in the social Pantry.

©Amey Kandalgaonkar

Based on a Mediterranean feelings of holidays, which is swimming, the Lobby was conceptualized to mimic a swimming pool, in which visitors would be submerged under water.
To create this illusion, a deep blue elevated pipe was designed to be hanging overheads, looping around the lobby defining different mini-areas within the lobby area. The shape of the pipe is at the same time projected onto the floor, in order to enhance the virtual subdivision of the space, having 2 different materials on both sides of the projected pipe: blue PVC carpet as the pool water, and PVC Wood flooring as the deck around the pool.

©Amey Kandalgaonkar

The result is a multifunctional (but virtually subdivided) space in which each loop offers a mini-function, such as a reception desk, meeting room, waiting area, informal meeting spaces, hanging phone booths, etc…

The Pantry was designed to be as functional as possible having into account the diversity of activities that it would host. As main features, a long yellow kitchen was designed to solve all the practical needs of cooking, storing, coffee making, etc, in the same space, while a wooden mini-amphitheater was located at the end of the space in order to provide enough seating areas for hosting communal activities or public speeches.

©Amey Kandalgaonkar

The working areas where solved with an open office typology, in order to foster relationships among employees and directors. Functionally efficient, working spaces count not only with long communal working tables, but also with private offices with glass partitions, enhancing transparency and bringing natural light to all corners. Hanging greenery has been also included as a good mood generator.

Special mention for the 2 pieces of signature furniture designed for the open office in order to provide platforms for interactions among employees. Their morphology defines other mini-functions such as team briefings, small workshops, informal meetings, etc…

This project was in collaboration with the product designer Diego Fuertes.

Project Credits

Project name: The Underwater offices, ClubMed Shanghai Headquarters.
Designer: 100architects + product designer Diego Fuertes
Design team: Javier Gonzalez, Marcial Jesus, Diego Fuertes.
Client: ClubMed
Location: BFC tower (Bund Financial Center) Shanghai, China
Built area: 1450m2
Completion: March 2017
Photographer: Amey Kandalgaonkar

THE ROOSTER

The Rooster
XinTianDi | Shanghai | China

An interactive Instant public space to celebrate CNY. It is an inhabitable architectural object designed to foster interactions among the users. Its morphology is embedded with functions to be openly used in the public space.

As part of the big celebration that Xintiandi China organized for the Chinese New Year 2017, the renowned award-winning commercial area commissioned 100architects the design of the main installations on their popular retail street in downtown Shanghai.
Xintiandi is a landmark not only for shopping, entertaining, leisure and lifestyle, but also for art display.

The Rooster Video | 100A Chanel

To celebrate the Year of the Rooster, the installations would have to highlight the Rooster’s character according to the Chinese Zodiac beliefs and tradition.

After researching past installations in Xintiandi, one thing became clear to us: it would not be an installation to be observed, it should be an installation to be used and enjoyed by the visitors, offering them the possibility to colonize the space and interact with it. A fun experience to be part of, rather than just watch it.

In order to achieve that, we morphed the proposal from a simple installation into a people’s attractor, catching the attention of visitors, as Roosters like to do, being the focus of the attention.

In 100 Architects, we have few research lines as strategies to intervene the public space. One of them is what we call “Painted Scapes”, a two-dimensional approach based on the idea of transforming the surface of a given cityscape; Another one of them is “Object Plazas”, a three-dimensional approach, placing alienated objects onto a given cityscape to change its social dynamics.

In Xintiandi, seeking to maximize the visual impact, we decided to combine these 2 strategies displaying an installation in both, 2D patterns and 3D objects combined together, creating an illusion in which the 3D objects seem to arise from the 2D canvas.

The project was a vivid & colorful journey across detailed spaces resembling Chinese culture and the Year of the Rooster, building a unique experience that remained in visitors’ minds.

The installation was composed by:
2D Painted Scape: A colorful carpet invading a big part of Xintiandi Retail Street, featuring functions, activities, suggesting actions and games. It is also a splash of chinese patterns and intriguing symbology related to the year of the Rooster.
It also included 5 directional arrows arising from typical chinese lanterns, pointing at the 5 “instant fuctions” provided in the 3D Object Plaza.

3D Object Plaza: An inhabitable architectural object inserted in the center of the main plaza. This architectural object acted as an accessible and multifunctional platform, allowing people to stand on top of it, sit down on it, lay down, etc… It provided programmatic features that complement and enhance the surrounding environment.

It became highly significant in the collective consciousness of the people around it, triggering social effects of fellowship and empathy.

The Rooster At Night Video | follow the 100 Chanel

CREDITS

PROJECT NAME: The Rooster
DESIGN: 100 Architects (Shanghai)
DESIGN TEAM: Marcial Jesús, Javier González, Nasim Sehat
CLIENT: XinTianDi China
STATUS: Built
LOCATION: China, Shanghai Shi, Huangpu Qu, XinTianDi,
BUILT AREA: 73m2
HEIGHT: 15mts
PAINTED SCAPE: 750m2
COMPLETION: January 2017
PHOTOGRAPHY: Amey Kandalgaonkar
VIDEOGRAPHY: 100architects

RGB COLORS

RGB
KunSquare | Kunshan | Shanghai, China

RGB is an exciting interior revamp project designed to transform the public areas in 6 different spots of Kunsquare in Kunshan into vibrant spaces that cater to families, with a special focus on providing a stimulating experience for children. The primary objective is to create an environment that sparks their curiosity, encourages exploration, and fosters communication and learning through educational and sensorial illusions.

RGB Colors | Official Video | 100 Channel

The name RGB holds a special meaning for this project as each installation within it is intricately linked to the RGB color palette. RGB, an abbreviation for red, green, and blue, represents the primary colors used in digital displays. In line with this concept, every installation in RGB features a dominant color that corresponds to one of these primary hues. This deliberate choice not only creates visually captivating spaces but also reinforces the project’s theme and provides a cohesive experience for visitors. From vibrant reds to brilliant greens and captivating blues, each installation immerses guests in a world of color, stimulating their senses and enhancing their overall journey.

With the aim of attracting young families to the previously underutilized spaces, the project has successfully increased the number of visitors year-round. By offering an immersive and engaging experience, we have seen a significant surge in the flow of people, resulting in an important increase in footfall by around 20% compared to previous years.

To achieve this, we meticulously analyzed the entire floor plan, identifying key spots that serve as ideal locations for featured installations. Carefully considering the normal course of commercial activities, we strategically placed these interventions without disrupting the overall functionality of the mall. By doing so, we have created an enticing journey for families as they explore the various spaces.

The installations themselves are designed to hyper stimulate the senses, captivating both children and adults alike. Bright colors, interactive elements, and innovative displays create an atmosphere of wonder and excitement. Each installation is carefully crafted to provide a unique and memorable experience, encouraging active participation, and sparking imaginative thinking.

Moreover, we have incorporated an eye-catching painted scape that seamlessly connects the interventions, resulting in a cohesive themed experience throughout the mall. This cohesive approach not only minimizes the number of intervened spaces but also maximizes the impact and success of the project as a whole.

The success of RGB can be measured by the overwhelmingly positive response from families who have experienced the revitalized spaces. By transforming these public areas into dynamic and engaging environments, we have created a destination that families eagerly return to time and time again. The increase in footfall is a testament to the project’s success in attracting young families and establishing Kunsquare as a premier destination for entertainment, learning, and exploration.

In summary, RGB is a transformative project that has reimagined the public areas of Kunsquare in Kunshan, providing a stimulating and immersive experience for families, especially children. By strategically placing installations, creating a cohesive themed experience, and significantly increasing the flow of people, we have successfully breathed new life into the space, fostering a sense of wonder, curiosity, and exploration for all who visit.

Credits

PROJECT NAME: RGB Colors
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Eunice Ma.
PROJECT MANAGEMENT TEAM: Jenny Fan
CLIENT: KunSquare
SIZE: 4,000 m2
STATUS: Built
LOCATION: Kunshan (China)
PHOTOGRAPHY: Amey Kandalgaonkar
VIDEOGRAPHY: 100architects

STYLED GATE

Styled Gate
XinTianDi | Shanghai | China

The Styled Gate is a creative outdoor intervention designed as a campaign to enhance the Chinese New Year of the Rooster’s experience at Xintiandi Style, a thriving, renowned award-winning commercial area of Shanghai.

The colours and designs drop from the facade to the ground to gently bend to become benches and urban furnitures. This action transform the gate into an eventful public plaza where people would not only stay but also engage with the space and the people around.

Styled Gate Official Movie | 100A Channel

For this campaign, 100 Architects was commissioned to design an eye-catching 2D graphic to be printed onto perforated stickers to cover the entire curtain wall façade of all entrances to Xintiandi Style in order to call the attention of pedestrians during Chinese New Year.

To celebrate the Year of the Rooster, the intervention had to highlight the Rooster’s character according to Chinese Zodiac beliefs and tradition, therefore colorful and eye-catching, almost showing off.

However, the idea of just a graphic design without a direct impactful effect on people around was not appealing enough for us. The exercise would have been reduced to design an advertising billboard.

Instead, we came up with the idea of intervening not only the façade, but also the space in front of it, creating an L-shape holistic intervention of floor-façade as one entity, turning a Graphic Design commission into a Spatial Painted Scape intervention.

To achieve that, we followed two strategies: The first one was to conceive both parts, the ground’s horizontal plane and the façade’s vertical plane, as one continuous “two-dimensional canvas” where the rendered graphic would transform the given surface.

The second strategy was to drag the 2D graphic out of the façade, turning it into three-dimensional objects that would provide instant functions as benches for people to gather, sit and rest.
By doing that, we turned a circulation space into space to stay, into a meeting point to meet friends before getting into the commercial space, a space to sit and have a rest from shopping.

We turned a regular mall entrance into a vivid & colorful splash of Chinese patterns and intriguing symbology resembling the Chinese culture and the Year of the Rooster itself.

CREDITS

Project name: Styled Gate
Designer: 100architects
Design team: Marcial Jesus, Javier Gonzalez, Nasim Sehat
Production: Hong Yang Advertising
Client: Xintiandi Style, (China Xintiandi – Shui On Land)
Location: Xintiandi, Shanghai, China
Built area: 200 m2
Completion: January 2017
Photographer: Amey Kandalgaonkar