The Place | Interior Revamp | Shanghai, China
Music Floor is an interior revamp of the public areas in the 4th floor of The Place, which was dedicated to Music & Dance related stores, such as musical instruments stores and dance academies among others.
Youtube Video | VPN required Music Story Video
Therefore, the proposal for the public areas should reflect that musicality and dancing spirit, to blend into its surrounding environment, enhance the customer experience and engage with their audience.
It was important to analyze the entire floor and identify potential key spots where featured installations could be placed without affecting the normal course of the commercial activity. By spreading and locating smartly the number of interventions along the entire floor, and connecting them with an eye-catching painted scape, we could create an interesting themed immersive experience minimizing the number of intervened spaces while maximizing the impact and success of the project as a whole.
The landings of both escalator cores, a residual wall, and the longest & narrowest corridor in the floor were identified as potential key spots to host the main installations.
In order to interfere the less as possible, we decided to cover the columns with a new iPod-looking case, turning a normal column into a fun feature. To enhance it, we added earphone-looking benches next to it.
And the last intervention was in the longest & narrowest corridor in the entire floor. It was the less pleasantly walkable space within the 4th floor, and therefore it needed to be revamped to attract customers through it.
But how to intervene a very narrow corridor without interfering in the pedestrian circulation? The ceiling.
That’s how we came up with the instrumental ceiling, a completely black ceiling embedded with bent flex neon LED strips, forming shapes of instruments and music related symbols. The result was a colorful music-related ceiling which would call the attention of passersby and would increase the flow of people through the corridor.
Project Name: Music Floor Design: 100architects Design Team: Marcial Jesus, Javier Gonzalez, Anshuman Roy Interactive Engineering: Squiggle Labs Production Company: Hong Yang Advertising Client: The Place, Nanfung Group Location: The Place, 100 Zunyi Road, Changning District, Shanghai, China Built area: 1,000 m2 Completion: February 2018 Photography: Amey Kandalgaonkar
Designed to revitalize an interior space of a commercial building with the “Music” theme creating many interactive lighting features to be openly used by anyone.
It is an intervention of an existing structure; the intervention can be partial or overall depending of each individual case.
It is based on the removal and/or modification of its mass, and the addition of architectural elements to define new functions such as retail, commerce, entertainment areas and public spaces commonly open to the public.