MUSIC STORY

Music-related interior revamp in the 4th floor of a commercial building

MUSIC STORY

01

Mar

2018

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

MUSIC STORY
The Place | Interior Revamp | Shanghai, China


Music Floor is an interior revamp of the public areas in the 4th floor of The Place, which was dedicated to Music & Dance related stores, such as musical instruments stores and dance academies among others.
 
 

© Amey Kandalgaonkar


 
Official Video | 100 Chanel
Music Story Video



Therefore, the proposal for the public areas should reflect that musicality and dancing spirit, to blend into its surrounding environment, enhance the customer experience and engage with their audience.
 
It was important to analyze the entire floor and identify potential key spots where featured installations could be placed without affecting the normal course of the commercial activity.
 
 

© Amey Kandalgaonkar


 
By spreading and locating smartly the number of interventions along the entire floor, and connecting them with an eye-catching painted scape, we could create an interesting themed immersive experience minimizing the number of intervened spaces while maximizing the impact and success of the project as a whole.
 
 

© Amey Kandalgaonkar


 
The landings of both escalator cores, a residual wall, and the longest & narrowest corridor in the floor were identified as potential key spots to host the main installations.
 
 

© Amey Kandalgaonkar


 
The surrounding space of the escalator cores were premium locations offering more generous spaces to host installations without really interfering in the pedestrian circulation.
 
One of them was the word MUSIC, consisting on giant eye-catching letters which could be used as seating and gathering feature right in front of the cinema’s entrance.
 
 

© Amey Kandalgaonkar


 
The other one was a giant iPod, an interactive interface offering pretty much the same functionality as a real iPod thanks to the collaboration of Squiggle Labs by engineering the interactivity.
 
 

© Amey Kandalgaonkar


 
In order to interfere the less as possible, we decided to cover the columns with a new iPod-looking case, turning a normal column into a fun feature. To enhance it, we added earphone-looking benches next to it.
 
 

© Amey Kandalgaonkar


 
For the 3rd installation, we took advantage of an unused residual wall in the main corridor to turn it into an attractive space.
 
 

© Amey Kandalgaonkar


 
The bent Piano was the idea we came up with in order to take advantage of the wall but still allow people to interact with the installation and be part of it.
 
 

© 100architects


 
Again, in collaboration with Squiggle Labs we created an interactive Piano in which the piano keys would reproduce its sound & change its lighting behavior as people would step onto them.
 
 

© Amey Kandalgaonkar


 
And the last intervention was in the longest & narrowest corridor in the entire floor. It was the less pleasantly walkable space within the 4th floor, and therefore it needed to be revamped to attract customers through it.
 
 

© Amey Kandalgaonkar


 
But how to intervene a very narrow corridor without interfering in the pedestrian circulation? The ceiling.
 

© Amey Kandalgaonkar


 
 

© 100architects


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© 100architects


 

© 100architects


 

© 100architects


 


CREDITS
 
Project Name: Music Floor
Design: 100architects
Design Team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Interactive Engineering: Squiggle Labs
Production Company: Hong Yang Advertising
Client: The Place, Nanfung Group
Location: The Place, 100 Zunyi Road, Changning District, Shanghai, China
Built area: 1,000 m2
Completion: February 2018
Photography: Amey Kandalgaonkar
 

About

Music

Designed to revitalize an interior space of a commercial building with the “Music” theme creating many interactive lighting features to be openly used by anyone.

To know more click above!

More images

Interior Intervention

What is an interior intervention?
It is the type of intervention that takes place in an indoor space, related to the altering of buildings and other spatial configurations, by inserting or installing new alienated elements within an existing interior environment.
 
This typology requires a careful adaptation to the context, the form and the structure of the host space, in other to proceed with a surgical or parasitic intervention that revamps the attributes of the space, changing completely the way it is perceived and used by its users.
 
Usually, this tactical intervention is based on the colonization of the existing surfaces of the space, without altering the three-dimensional configuration of the building. By coating or covering the existing surfaces or even by inserting alien objects, placed on top of the existing surfaces, we are able to add aesthetical and programmatic features that can enhance the functionality of the interior space.


insta100

Related Moments
A playing corridor

A playing corridor

We went there often to stay with the kids

Photo by John

Taken at MUSIC STORY

He's sleeping!

He's sleeping!

He was so tired after playing so much!

Photo by Giuly

Taken at MUSIC STORY

Following the music

Following the music

We were guided by the colorful paintedscape

Photo by Ariel

Taken at MUSIC STORY

Publications

Latest
100 Architects in 250 Things a Landscape Architect should know

100 Architects in 250 Things a Landscape Architect should know

Marcial Jesus (100architects) write 5 of the 250 Things a Landscape Architect should know, an abroad collection of knowledge and insight into architecture and common knowledge.

100 Architects in 250 Things a Landscape Architect should know

The Nest in Here Graphics book from Korea

The Nest in Here Graphics book from Korea

The Nest in another example of eye-catching and hyper-stimulating design done by 100 Architects to improve and beautify the urban public realm, in this case in the city of Chengdu. the capital of the Chinese province of Sichuan.

The Nest in Here Graphics book from Korea

Octopus Kingdom in Here Graphics book from Korea

Octopus Kingdom in Here Graphics book from Korea

Octopus Kingdom is a new example of eye-catching urban playscape designed by 100 Architects on the rooftop of Gateaway One, a newly built shopping mall in Nanshan District, Shenzhen, China.

Octopus Kingdom in Here Graphics book from Korea

Moments & Experiences

Insta 100