MUSIC STORY

Music-related interior revamp in the 4th floor of a commercial building

MUSIC STORY

01

Mar

2018

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

MUSIC STORY
The Place | Interior Revamp | Shanghai, China
 
Music Floor is an interior revamp of the public areas in the 4th floor of The Place, which was dedicated to Music & Dance related stores, such as musical instruments stores and dance academies among others.
 
 

© Amey Kandalgaonkar


Official Video | 100 Chanel





Therefore, the proposal for the public areas should reflect that musicality and dancing spirit, to blend into its surrounding environment, enhance the customer experience and engage with their audience.
 
It was important to analyze the entire floor and identify potential key spots where featured installations could be placed without affecting the normal course of the commercial activity.
 
 

© Amey Kandalgaonkar


By spreading and locating smartly the number of interventions along the entire floor, and connecting them with an eye-catching painted scape, we could create an interesting themed immersive experience minimizing the number of intervened spaces while maximizing the impact and success of the project as a whole.
 
The landings of both escalator cores, a residual wall, and the longest & narrowest corridor in the floor were identified as potential key spots to host the main installations.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


The surrounding space of the escalator cores were premium locations offering more generous spaces to host installations without really interfering in the pedestrian circulation.
 
One of them was the word MUSIC, consisting on giant eye-catching letters which could be used as seating and gathering feature right in front of the cinema’s entrance. The other one was a giant iPod, an interactive interface offering pretty much the same functionality as a real iPod thanks to the collaboration of Squiggle Labs by engineering the interactivity.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


In order to interfere the less as possible, we decided to cover the columns with a new iPod-looking case, turning a normal column into a fun feature. To enhance it, we added earphone-looking benches next to it.
For the 3rd installation, we took advantage of an unused residual wall in the main corridor to turn it into an attractive space.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


The bent Piano was the idea we came up with in order to take advantage of the wall but still allow people to interact with the installation and be part of it.
Again, in collaboration with Squiggle Labs we created an interactive Piano in which the piano keys would reproduce its sound & change its lighting behavior as people would step onto them.
 
And the last intervention was in the longest & narrowest corridor in the entire floor. It was the less pleasantly walkable space within the 4th floor, and therefore it needed to be revamped to attract customers through it. But how to intervene a very narrow corridor without interfering in the pedestrian circulation? The ceiling.
 
 

© 100architects


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© 100architects


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© 100architects


 

© 100architects


 

© 100architects


 
CREDITS
 
Project Name: Music Floor
Design: 100architects
Design Team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Interactive Engineering: Squiggle Labs
Production Company: Hong Yang Advertising
Client: The Place, Nanfung Group
Location: The Place, 100 Zunyi Road, Changning District, Shanghai, China
Built area: 1,000 m2
Completion: February 2018
Photography: Amey Kandalgaonkar
 
 

About

Designed to revitalize an interior space of a commercial building with the “Music” theme creating many interactive lighting features to be openly used by anyone.

More images

Interior Intervention

What is an interior intervention?
It is the type of intervention that is carried out in an interior space, related to the alteration of the interior of buildings and their internal spatial configurations, through the insertion or installation of new elements aligned within an existing interior environment.
 
This typology requires a careful adaptation to the context, the form and the structure of the hosting space. It is a surgical or parasitic intervention that renews the attributes of the space, completely changing the way it is perceived and used by its users.
 
Usually, this tactical intervention is based on the colonization of the existing surfaces of the space, without altering the three-dimensional configuration of the building. By cladding or covering existing surfaces or even inserting foreign objects, placed on top of existing surfaces, we can add aesthetic and programmatic features that can improve the functionality of the interior space.


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A playing corridor

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He's sleeping!

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Following the music

Following the music

We were guided by the colorful paintedscape

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