LifeHub | Daning Road | Shanghai, China
It is a public space intervention that was designed to join two separate blocks of a retail street that is going under renovation. The project is located in the heart of Shanghai, in a retail street in Daning Road.
The concept that inspired the project was a surreal imaginative event: someone dropped a bucket of painting on the streets, splashing all around with colors.
Youtube Video | VPN required Oaint Drop Video
Paint Drop is a creative public space intervention designed to create a visual link between the main plaza and a newly open retail space, to firstly make the new space noticeable, and secondly attract customers dragging them through a color splash corridor.
It is composed of 8 catenary arches that spread across a pedestrian intersection in a commercial district in Shanghai. Every time the arches touche the ground, a small seating feature is created.
Life Hub @ Daning, a 250,000 sqm mixed-use development with 110,000 sqm shopping mall, is one of the hottest commercial areas in Shanghai, due to its condition of the open-air retail street.
The solution consisted of a system of 8 catenary arches linked to each other spreading along the intended path, rendered as paint dropping on the floor from above. As the paint arches reach the floor, a splash of color occurs, leaving a functional trace in the form of seating features and resting areas accompanied by immersive floor graphics to enhance the experience.
The 8 arches from the colorful tunnel were equipped with an interactive lighting system. Movement sensors were placed at the bases of the arches, which would activate flexible LED strips of light embedded in the arches every time a person would pass by.
During the summer period, the vortex of color became one of the hotspots of Life Hub @ Daning’s open-air retail street, gathering kids and adults alike, and successfully increasing the pedestrian circulation at the desired spot.
Project name: Paint Drop
Design team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Production: Hong Yang Advertising
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jin’An District, Shanghai, China
Built area: 650 m2
Completion: June 2018
Photographer: Amey Kandalgaonkar
It is an inhabitable architectural object inserted on top of an existing urban environment, but alienated from its surroundings.
This architectural object intervenes in the space by touching the ground and acting as an accessible and multifunctional platform, allowing people to stand on top of it and interact directly.
The main objective of this conceptual prototype is to trigger a massive public interest to the place, encouraging the rise of high public affluence, becoming a remarkable virtual landmark that attracts customers and cultivates important human dynamics and commercial activity.