PAINT DROP

Ops! Someone dropped a bucket of painting on the streets.

PAINT DROP

08

Aug

2018

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

Paint Drop
LifeHub | Daning Road | Shanghai, China
 
It is a public space intervention that was designed to join two separate blocks of a retail street that is going under renovation. The project is located in the heart of Shanghai, in a retail street in Daning Road.
 
 

© 100architects


 
The concept that inspired the project was a surreal imaginative event: someone dropped a bucket of painting on the streets, splashing all around with colors.
 
 
Youtube Video | 100 Chanel
Oaint Drop Video



Paint Drop is a creative public space intervention designed to create a visual link between the main plaza and a newly open retail space, to firstly make the new space noticeable, and secondly attract customers dragging them through a color splash corridor.
 
 

© Amey Kandalgaonkar


 
It is composed of 8 catenary arches that spread across a pedestrian intersection in a commercial district in Shanghai.   Every time the arches touche the ground, a small seating feature is created.
 
 

© Amey Kandalgaonkar


 
Life Hub @ Daning, a 250,000 sqm mixed-use development with 110,000 sqm shopping mall, is one of the hottest commercial areas in Shanghai, due to its condition of the open-air retail street.
 
 

© Amey Kandalgaonkar


 
As the installation was intended to call the attention of pedestrians and drag them to the desired area, it had to be both, eye-catching & permeable allowing pedestrian circulation through it.
 
 

© Amey Kandalgaonkar


 
To comply with both requests, a tunnel of splashing color paint was proposed as theme.
 
 

© Amey Kandalgaonkar


 
The solution consisted of a system of 8 catenary arches linked to each other spreading along the intended path, rendered as paint dropping on the floor from above. As the paint arches reach the floor, a splash of color occurs, leaving a functional trace in the form of seating features and resting areas accompanied by immersive floor graphics to enhance the experience.
 
 

© Amey Kandalgaonkar


 
The 8 arches from the colorful tunnel were equipped with an interactive lighting system. Movement sensors were placed at the bases of the arches, which would activate flexible LED strips of light embedded in the arches every time a person would pass by.
 
 

© Amey Kandalgaonkar


 
During the summer period, the vortex of color became one of the hotspots of Life Hub @ Daning’s open-air retail street, gathering kids and adults alike, and successfully increasing the pedestrian circulation at the desired spot.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 
 
CREDITS:
 
Project Name:Design: 100architects (Shanghai)
Design Team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Production: Hong Yang Advertising
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jing’An District, Shanghai, China
Area: 650 m2
Completion: June 2018
Photographer: Amey Kandalgaonkar
 

About

Paint Drop

Designed to join two separate blocks of a retail street, it creates a tunnel with lights and seating features along the way while spreading colors all around.

To know more click above!

More images

Street Intervention

What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
 
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
 
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.


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Related Moments
Day at the paint drop square

Day at the paint drop square

Such a beautiful makeover to dining square!

Photo by Lili Wu

Taken at PAINT DROP

Splash of color

Splash of color

Super nice, pretty and happy colors everywhere. A very nice and interesting surprise. Lifehub at Daning lu always come up with surprises.

Photo by Candy

Taken at PAINT DROP

Impresive at night

Impresive at night

When you pass under the arches the lights turn on and create a nice tunnel effect. Really nice. I like also the seating features all over the place, and the colors as well. Maybe the finishing could be better but still great work.

Photo by Keying Jiang

Taken at PAINT DROP

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