LifeHub | Daning Road | Shanghai, China
It is a public space intervention that was designed to join two separate blocks of a retail street that is going under renovation. The project is located in the heart of Shanghai, in a retail street in Daning Road.
The concept that inspired the project was a surreal imaginative event: someone dropped a bucket of painting on the streets, splashing all around with colors.
Youtube Video | 100 Chanel
Oaint Drop Video
Paint Drop is a creative public space intervention designed to create a visual link between the main plaza and a newly open retail space, to firstly make the new space noticeable, and secondly attract customers dragging them through a color splash corridor.
It is composed of 8 catenary arches that spread across a pedestrian intersection in a commercial district in Shanghai. Every time the arches touche the ground, a small seating feature is created.
Life Hub @ Daning, a 250,000 sqm mixed-use development with 110,000 sqm shopping mall, is one of the hottest commercial areas in Shanghai, due to its condition of the open-air retail street.
As the installation was intended to call the attention of pedestrians and drag them to the desired area, it had to be both, eye-catching & permeable allowing pedestrian circulation through it.
To comply with both requests, a tunnel of splashing color paint was proposed as theme.
The solution consisted of a system of 8 catenary arches linked to each other spreading along the intended path, rendered as paint dropping on the floor from above. As the paint arches reach the floor, a splash of color occurs, leaving a functional trace in the form of seating features and resting areas accompanied by immersive floor graphics to enhance the experience.
The 8 arches from the colorful tunnel were equipped with an interactive lighting system. Movement sensors were placed at the bases of the arches, which would activate flexible LED strips of light embedded in the arches every time a person would pass by.
During the summer period, the vortex of color became one of the hotspots of Life Hub @ Daning’s open-air retail street, gathering kids and adults alike, and successfully increasing the pedestrian circulation at the desired spot.
Project Name:Design: 100architects (Shanghai)
Design Team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Production: Hong Yang Advertising
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jing’An District, Shanghai, China
Area: 650 m2
Completion: June 2018
Photographer: Amey Kandalgaonkar
Designed to join two separate blocks of a retail street, it creates a tunnel with lights and seating features along the way while spreading colors all around.
To know more click above!
What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.
A pioneering prototype that introduces movable waterfront floating pools to underserved communities and various areas of the city. This innovative concept spans across popular city spots, catering to leisure and urban activation.
Olympia on Tour is a remake of our playful urban intervention “Olympia”, done back in 2017, inspired by sports for the activation of different public spaces. This time, driven by a “plug & play” strategy, it is intended to be itinerant throughout several cities in China. It has been installed first in the city of Ningbo, in the fall of 2021, and early next year will be moving to Hangzhou, with several other cities in the pipeline.
Hidden Garden is an exterior renovation of a sunken plaza giving access to a mixed-use complex in Minhang, the suburban district in the South-West of Shanghai.
Besides serving as access plaza to the commercial and office buildings, the sunken plaza is also an open-air public space fully open to the public throughout the day.
Error: API requests are being delayed. New posts will not be retrieved for at least 5 minutes.
There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.
Click here to troubleshoot.