OLYMPIA

Inspired by sports, a public space intervention for kids and adults alike

OLYMPIA

08

Aug

2018

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

Olympia
LifeHub | Daning Road | Shanghai, China
 
It is a public space intervention in a commercial district in the heart of Shanghai.  It is located on the intersection of two new open pedestrian streets at Daning Road. This project is a gathering of urban artifacts for different group ages. It is composed of playing objects as well as seating and shading features.
 
This public space design aims to attract pedestrian and passersby through its exciting colorful landscape and topography. It’s morphology allows the user to play, to jump, to climb and many more things. On the other hand, the project counts with seating features and a red “object plaza” with an umbrella and a lounge area for the pedestrian to take a break from the extreme summer heat.
 
 

© 100architects


Olympia official movie | 100A Channel
 



Olympia is a playscape inspired in sports due to the celebration of the FIFA World Cup during the same period. Designed to attract customers and enhance the World Cup experience.
 
Olympia was strategically located at the intersection of 2 newly renovated pedestrian streets in the commercial district called Life Hub @ Daning. Life Hub @ Daning, a 250,000 sqm mixed use development, is one of the hottest commercial areas in Shanghai, due to its condition of open-air retail street.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


The intersection had been recently turned into pedestrian road and therefore a public space project was commissioned to 100 Architects in order to promote it and re-activate the area after the renovation works.
 
Scheduled to be open to public in July 2018, it was coinciding with the FIFA World Cup celebrated in Russia at the same time, which was reason enough to inspire the installation in sports. Not only football though, the installation was actually composed of 2 sports: Football & Tennis.
 
 

© Amey Kandalgaonkar


The two surreal pitches would collide creating a world of colors and playful shapes, slopes, tunnels and bubbles at the service of children’s entertainment. Both areas were surrounded by a running track, to enhance the multisport narrative and to add fun features to the playscape.
 

A red object plaza was added right adjacent to the playscape, designed as a lounge platform for adults to rest and take a break while watching their kids having fun. It has a huge umbrella that protects the user from the summer sun.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


The INNOVATIVE playscape by itself turned the new pedestrian streets into an attractive eye catching and busy “SPACE”. A space where the passersby could bring their kids and families, spending some quality time interacting with other kids and families, as well as reactivating the pedestrian circulation at that spot.
 
During the summer period, the newly renovated pedestrian intersection became one of the hotspots of Life Hub @ Daning’s open-air retail street, gathering kids and adults alike.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© 100architects


 

© 100architects


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 
CREDITS:
 
Project Name:Design: 100architects (Shanghai)
Design Team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Production: Hong Yang Advertising
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jing’An District, Shanghai, China
Area: 650 m2
Completion: June 2018
Photographer: Amey Kandalgaonkar
 
 

About

It is an exciting colorful landscape with shapes that allow the user to play, to jump, to climb and many more things. It is a public space intervention for kids and adults alike.

More images

Street Intervention

What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
 
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
 
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.


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Related Moments
Smart Shanghai

Smart Shanghai

It is incredible how just a simple shape can attract so so many people. Didn't see this before. Shanghai is becoming more exciting every day.

Photo by Xi Ku

Taken at OLYMPIA

here with the kids

here with the kids

Very cool project, Not great finishing's but I guess that is because of the time that in which was built. I was here yesterday and there were nothing. very fast. And great initiative from the LifeHub

Photo by Xin Li

Taken at OLYMPIA

is this a giant tenis ball?

is this a giant tenis ball?

Huge ball to climb and slide. Very cool project. My family enjoyed very much the afternoon. great surprises in shanghai.

Photo by Allan Yi

Taken at OLYMPIA

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