LifeHub | Daning Road | Shanghai, China
It is a public space intervention in a commercial district in the heart of Shanghai. It is located on the intersection of two new open pedestrian streets at Daning Road.
This project is a gathering of urban artifacts for different group ages. It is composed of playing objects as well as seating and shading features.
Olympia official movie | 100 Channel
This public space design aims to attract pedestrian and passersby through its exciting colorful landscape and topography. It’s morphology allows the user to play, to jump, to climb and many more things. On the other hand, the project counts with seating features and a red “object plaza” with an umbrella and a lounge area for the pedestrian to take a break from the extreme summer heat.
Olympia is a playscape inspired in sports due to the celebration of the FIFA World Cup during the same period. Designed to attract customers and enhance the World Cup experience.
Olympia was strategically located at the intersection of 2 newly renovated pedestrian streets in the commercial district called Life Hub @ Daning.
Life Hub @ Daning, a 250,000 sqm mixed use development, is one of the hottest commercial areas in Shanghai, due to its condition of open-air retail street.
The intersection had been recently turned into pedestrian road and therefore a public space project was commissioned to 100 Architects in order to promote it and re-activate the area after the renovation works.
Scheduled to be open to public in July 2018, it was coinciding with the FIFA World Cup celebrated in Russia at the same time, which was reason enough to inspire the installation in sports.
Not only football though, the installation was actually composed of 2 sports: Football & Tennis.
The two surreal pitches would collide creating a world of colors and playful shapes, slopes, tunnels and bubbles at the service of children’s entertainment.
Both areas were surrounded by a running track, to enhance the multisport narrative and to add fun features to the playscape.
A red object plaza was added right adjacent to the playscape, designed as a lounge platform for adults to rest and take a break while watching their kids having fun.
A huge umbrella would protect them from the summer sun heat.
The INNOVATIVE playscape by itself turned the new pedestrian streets into an attractive eye catching and busy “SPACE”.
A space where the passersby could bring their kids and families, spending some quality time interacting with other kids and families, as well as reactivating the pedestrian circulation at that spot.
During the summer period, the newly renovated pedestrian intersection became one of the hotspots of Life Hub @ Daning’s open-air retail street, gathering kids and adults alike.
Project Name:Design: 100architects (Shanghai)
Design Team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Production: Hong Yang Advertising
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jing’An District, Shanghai, China
Area: 650 m2
Completion: June 2018
Photographer: Amey Kandalgaonkar
It is an exciting colorful landscape with shapes that allow the user to play, to jump, to climb and many more things. It is a public space intervention for kids and adults alike.
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What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.
A pioneering prototype that introduces movable waterfront floating pools to underserved communities and various areas of the city. This innovative concept spans across popular city spots, catering to leisure and urban activation.
Olympia on Tour is a remake of our playful urban intervention “Olympia”, done back in 2017, inspired by sports for the activation of different public spaces. This time, driven by a “plug & play” strategy, it is intended to be itinerant throughout several cities in China. It has been installed first in the city of Ningbo, in the fall of 2021, and early next year will be moving to Hangzhou, with several other cities in the pipeline.
Hidden Garden is an exterior renovation of a sunken plaza giving access to a mixed-use complex in Minhang, the suburban district in the South-West of Shanghai.
Besides serving as access plaza to the commercial and office buildings, the sunken plaza is also an open-air public space fully open to the public throughout the day.
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