More about the Rooster plaza here!
Population: 22 Million30 million in 2025
GDP: 251 1,1 billion in 2025
BigMac: 2 us dollars
XinTianDi | Shanghai | China
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Styled Gate Video
The Styled Gate is a creative outdoor intervention designed as a campaign to enhance the Chinese New Year of the Rooster’s experience at Xintiandi Style, a thriving, renowned award-winning commercial area of Shanghai.
The colours and designs drop from the facade to the ground to gently bend to become benches and urban furnitures.
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The Painted Scape is a 2d architectural configuration, which is painted and/or coated to cover a significant area of an existing urban scape. This architectural configuration only intervenes – whether vertically or horizontally - on the surface of the space.
The interaction takes place in the interface between the user and the painted surfaces - vertical or horizontal - in which the users finds information, signals, functional areas and spaces.
The main objective of the painted scape is to call attention to the existing space, inject it with a unique identity, and highlight spatial functions with 2d aesthetics. Through these actions, this intervention makes a formerly unremarkable space an attraction for users and customers.