26:16:00:23

Shanghai

The Rooster

An interactive Instant public space to celebrate CNY

The Rooster

08

Aug

2017

Shanghai

Asia/Shanghai

Chinese

Population: 22 Million30 million in 2025

GDP: 251 1,1 billion in 2025

BigMac: 2 us dollars

The Rooster
XinTianDi | Shanghai | China
 
An interactive Instant public space to celebrate CNY. It isaAn inhabitable architectural object designed to foster interactions among the users. Its morphology is embedded with functions to be openly used in the public space.
 
 
Youtube Video | VPN required
The Rooster Day Video



As part of the big celebration that Xintiandi China organized for the Chinese New Year 2017, the renowned award-winning commercial area commissioned 100architects the design of the main installations on their popular retail street in downtown Shanghai.
 
 
Youtube Video | VPN required
The Rooster At Night Video



Xintiandi is a landmark not only for shopping, entertaining, leisure and lifestyle, but also for art display.
 
 

© Amey Kandalgaonkar


To celebrate the Year of the Rooster, the installations would have to highlight the Rooster’s character according to the Chinese Zodiac beliefs and tradition.
 
 

© Amey Kandalgaonkar


After researching past installations in Xintiandi, one thing became clear to us: it would not be an installation to be observed, it should be an installation to be used and enjoyed by the visitors, offering them the possibility to colonize the space and interact with it.
 
 

© 100architects


A fun experience to be part of, rather than just watch it.
 
 

© Amey Kandalgaonkar


In order to achieve that, we morphed the proposal from a simple installation into a people’s attractor, catching the attention of visitors, as Roosters like to do, being the focus of the attention.
 
 

© Amey Kandalgaonkar


In 100 Architects, we have few research lines as strategies to intervene the public space. One of them is what we call “Painted Scapes”, a two-dimensional approach based on the idea of transforming the surface of a given cityscape;
 
 

© Amey Kandalgaonkar


Another one of them is “Object Plazas”, a three-dimensional approach, placing alienated objects onto a given cityscape to change its social dynamics.
 
 

© Amey Kandalgaonkar


In Xintiandi, seeking to maximize the visual impact, we decided to combine these 2 strategies displaying an installation in both, 2D patterns and 3D objects combined together, creating an illusion in which the 3D objects seem to arise from the 2D canvas.
 
 

© Amey Kandalgaonkar


The project was a vivid & colorful journey across detailed spaces resembling Chinese culture and the Year of the Rooster, building a unique experience that remained in visitors’ minds.
 
 

© Amey Kandalgaonkar


The installation was composed by:
2D Painted Scape: A colorful carpet invading a big part of Xintiandi Retail Street, featuring functions, activities, sugesting actions and games. It is also a splash of chinese patterns and intriguing symbology related to the year of the Rooster.
 
 

© Amey Kandalgaonkar


It also included 5 directional arrows arising from typical chinese lanterns, pointing at the 5 “instant fuctions” provided in the 3D Object Plaza.
 
 

© Amey Kandalgaonkar


3D Object Plaza: An inhabitable architectural object inserted in the center of the main plaza. This architectural object acted as an accessible and multifunctional platform, allowing people to stand on top of it, sit down on it, lay down, etc….
 
 

© Amey Kandalgaonkar


It provided programmatic features that complement and enhance the surrounding environment.
 
 

© Amey Kandalgaonkar


It became highly significant in the collective consciousness of the people around it, triggering social effects of fellowship and empathy.
 
 

© Amey Kandalgaonkar


© Amey Kandalgaonkar


© Amey Kandalgaonkar




About

The Rooster

An inhabitable architectural object designed to foster interactions among the users. Its morphology is embedded with functions to be openly used in the public space.

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Grounded Object

Product definition

It is an inhabitable architectural object inserted on top of an existing urban environment, but alienated from its surroundings.
 
This architectural object intervenes in the space by touching the ground and acting as an accessible and multifunctional platform, allowing people to stand on top of it and interact directly.
 
The main objective of this conceptual prototype is to trigger a massive public interest to the place, encouraging the rise of high public affluence, becoming a remarkable virtual landmark that attracts customers and cultivates important human dynamics and commercial activity.


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