An interactive Instant public space to celebrate CNY. It isaAn inhabitable architectural object designed to foster interactions among the users. Its morphology is embedded with functions to be openly used in the public space.
Youtube Video | VPN required The Rooster Day Video
As part of the big celebration that Xintiandi China organized for the Chinese New Year 2017, the renowned award-winning commercial area commissioned 100architects the design of the main installations on their popular retail street in downtown Shanghai.
Youtube Video | VPN required The Rooster At Night Video
Xintiandi is a landmark not only for shopping, entertaining, leisure and lifestyle, but also for art display.
After researching past installations in Xintiandi, one thing became clear to us: it would not be an installation to be observed, it should be an installation to be used and enjoyed by the visitors, offering them the possibility to colonize the space and interact with it.
In 100 Architects, we have few research lines as strategies to intervene the public space. One of them is what we call “Painted Scapes”, a two-dimensional approach based on the idea of transforming the surface of a given cityscape;
In Xintiandi, seeking to maximize the visual impact, we decided to combine these 2 strategies displaying an installation in both, 2D patterns and 3D objects combined together, creating an illusion in which the 3D objects seem to arise from the 2D canvas.
The installation was composed by:
2D Painted Scape: A colorful carpet invading a big part of Xintiandi Retail Street, featuring functions, activities, sugesting actions and games. It is also a splash of chinese patterns and intriguing symbology related to the year of the Rooster.
3D Object Plaza: An inhabitable architectural object inserted in the center of the main plaza. This architectural object acted as an accessible and multifunctional platform, allowing people to stand on top of it, sit down on it, lay down, etc….
It is an inhabitable architectural object inserted on top of an existing urban environment, but alienated from its surroundings.
This architectural object intervenes in the space by touching the ground and acting as an accessible and multifunctional platform, allowing people to stand on top of it and interact directly.
The main objective of this conceptual prototype is to trigger a massive public interest to the place, encouraging the rise of high public affluence, becoming a remarkable virtual landmark that attracts customers and cultivates important human dynamics and commercial activity.