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Life Hub | Shanghai | China
The Shower is a creative and eye-catching intervention on the central plaza of Life Hub @ Daning for the joy and entertainment of kids, families and youngsters. A platform to foster social interactions and quality time outdoor during the summer months.
Official Video | Youtube Channel
The shower is a public space project that offers an alternative to the traditional concept of plaza, catalyzing social dynamics and activating urban spaces.
It’s inspired by summer elements that could bring some freshness to the plaza, such as sea, water splash, summer breeze, surfing and summer lifestyle in general.
To create that summer environmental narrative, we designed a multifunctional platform with the iconic shapes of waves, based on different stripes waving up & down which generate a series of spaces for playing, for climbing up or sliding down, for sitting and laying down to have a break from the buzzy life, etc…
To enhance the water narrative, we created a playful orange water pipe ending with a huge shower faucet splashing water to the center of the installation, which gives the illusion that water runs through the pipe.
As could not be otherwise, the color palette of the installation ranges in 4 different shades of marine blue, a very summery color palette to better represent the waves feeling.
The shades of blue are contrasting with the vivid orange of the water pipe and the shower, so they can enhance each other by contrast.
The multifunctional installation counts with a waving amphitheater directly facing the stage on the other side of the plaza, climbing ropes, a wide communal slide for several people to enjoy it simultaneously, a surfing selfie spot, a pipe tunnel, and some games as floor graphics for kids to interact with the surfaces.
Since most of us won’t be able to travel this summer to seaside destinations due to the current known circumstances, The Shower will surely bring you a piece of summer to Shanghai.
Project name: The Shower
Design team: Marcial Jesús, Javier González, Lara Broglio, Keith Gong, Cosima Jiang, Ginger Huang
Production: Hong Yang Advertising
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jin’An District, Shanghai, China
Built area: 350 m2
Completion: June 2020
Photography: Marcos Romano
Videography: Lalo López
The shower is a public space project that offers an alternative to the traditional concept of plaza, catalyzing social dynamics and activating urban spaces. . It’s inspired by summer elements that could bring some freshness to the plaza.
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It is an inhabitable architectural object inserted on top of an existing urban environment, but alienated from its surroundings.
This architectural object intervenes in the space by touching the ground and acting as an accessible and multifunctional platform, allowing people to stand on top of it and interact directly.
The main objective of this conceptual prototype is to trigger a massive public interest to the place, encouraging the rise of high public affluence, becoming a remarkable virtual landmark that attracts customers and cultivates important human dynamics and commercial activity.