Interventions that have an impact on a neighborhood and its surroundings.
What is a neighborhood intervention?
This is the medium scale type of interventions that take place in the public realm of a city, related to the altering of a portion of a neighborhood. A type of intervention of such magnitude and notoriety that impacts not only the immediate surrounding urban environment, but rather the urban dynamics of a whole neighborhood, becoming an urban landmark and a local attractor of social interactions in a given neighborhood.
Most of the times, this typology combines several intervention tactics such as Painted Scapes and Grounded Objects, intervening existing urban settings, almost from the lens of Landscape Design, by creating spaces of opportunity for collective leisure, entertainment, play & joy, etc., catalyzing major social interactions across the neighborhood.
The main objective of this typology is to trigger a massive public interest to the place through a strong visual impact, usually of a permanent nature, encouraging the rise of high public affluence and establishing an urban landmark that can cultivate important human dynamics and boost commercial activity.
Big Bang in LAK N395 from Korea
Big Bang is a creative public rooftop activation designed for a new mixed-use building located in the New Bund, the emerging international business center in Pudong (Shanghai), with the aim of fostering entertainment & social interactions among new visitors, appealing to kids, youngsters & adults alike.