PUZZLE MAZE

An urban intervention with a vertical playground for kids

PUZZLE MAZE

12

Feb

2018

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

Puzzle Maze
Life Hub | Daning Lu | Shanghai, China
 
It is a gigantic puzzle designed as a beautiful walkable urban object to experience from inside. It is a playful object that can host many users at the same time. It also provides of sitting features for parent to rest while their kids are playing inside the object.
 
 

©100architects


Puzzle Mazze Video | 100A Channel





The Puzzle Maze is a public space intervention designed to foster interactions, attract customers and enhance the experience in the privately-owned public space within an open-air Retail Street.
Life Hub @ Daning, a 250,000 sqm mixed use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of open-air retail street.
 
 

©Amey Kandalgaonkar


From the very beginning the marketing team of Life Hub @ Daning insisted on creating an INNOVATIVE kids’ playground. Something unexpected beyond any typical playground. An intervention that, by itself, would turn one of their most dead pedestrian streets with poor pedestrian circulation into an attractive and busy “SPACE”, where their customers could bring their kids and families and spend some quality time interacting with other kids and families, as well as reactivating the pedestrian circulation at that spot.
 
 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


The pedestrian street to intervene was too narrow to be able to host any kind of activity involving kids while respecting the free & comfortable circulation of pedestrians. Therefore, we decided to create a vertical playground, liberating space on the ground level to allow proper circulation along the corridor.
 
The resulting proposal was a vertical maze, in which the horizontal slabs would act as a ladder system helping kids to climb up & down.
 
 

©Amey Kandalgaonkar


 

©100architects


 

©100architects


 

©Amey Kandalgaonkar


 

©100architects


 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


 
CREDITS
 
Project name: Puzzle Maze
Designer: 100architects
Design team: Marcial Jesus, Javier Gonzalez, Eunice Tsa
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jin’An District, Shanghai, China
Built area: 228 m2
Height: 6 mts
Completion: June 2017
Photographer: Amey Kandalgaonkar
 
 

About

It is a gigantic puzzle designed as a beautiful walkable urban object to experience from inside. It is at the same time game and an urban object openly used.

More images

Street Intervention

What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
 
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
 
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.


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Related Moments
You can get inside as well

You can get inside as well

Hello just want to say that I loved the project and we had so much fun getting inside this thing. Very cool idea!!!

Photo by Amy Fang

Taken at PUZZLE MAZE

great family photos

great family photos

Hello, I really enjoy the day today with my family and friends. Congratulations for a great and fun project. Experiences are the most valuable thing.  

Photo by Yang Yang

Taken at PUZZLE MAZE

amazing maze

amazing maze

I am really glad we came. My kids got lots of fun. Great experience in the public space.

Photo by Jian

Taken at PUZZLE MAZE

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