OVER THE RAINBOW

This is where the Rainbow ends, full of magic and instagramable moments

OVER THE RAINBOW

15

Dec

2021

Changsha

Over The Rainbow
Changsha | Hunan | China
 
Over the Rainbow is an eye-catching rooftop renovation depicting a rainbow, designed for the activation of an unused terrace onto a commercial building in Changsha, capital & largest city of Hunan Province, in China.
 
 
Over The Rainbow | Official Video | 100 Channel
 





 

© 100architects


 
The renovation of the rooftop intends to create a trendy outdoor community hub, as a meeting point and leisure space with privileged views over the Xiang River, for youngsters and families visiting the commercial building in Kaifu District.
 
 

© RexZou


 

© RexZou


 
Taking advantage of the arched shape of the rooftop, the project is driven by the idea of using programmatic parallel stripes of color that would enhance that arched shape forming a rainbow of outdoor. Each of the stripes represented in a different color is a platform hosting specific functions and features that encourage social interactions through leisure and play.
 
Those programmatic stripes initially executed as 2D floor graphics for circulation, in certain moments become 3D shapes forming urban furniture, play structures, and objects for leisure.
 
 

© 100architects


 

© RexZou


 
The whole system of stripes itself also becomes 3-dimensional, by elevating certain stripes from the ground level, in order to create a social amphitheater with enhanced views to the Xiang River, or even vertical walls which quickly grab the attention of visitors with interesting shapes & patterns, as trendy selfie spots for social media sharing.
 
 

© RexZou


 
The social amphitheater is crowned with a very eye-catching logo of “I ♡ 长沙”, as the main recognizable & distinctive IP image of the rooftop.
 
 

© RexZou


 
To culminate the fun on the rooftop, we included a 12-meters-high spiral slide going down from the rooftop on the 6th floor to the terrace on the 5th floor.
 
 

© RexZou


 
Altogether, the rooftop intervention enhances and stimulates the experience of visitors in all senses, and creates successfully a very colorful and stimulating community hub for Kaifu District right on the top of Changsha Beichen Delta Joy City Shopping Mall.
 
 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 
Credits
 
PROJECT NAME: Over the Rainbow
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Ponyo Zhao, Keith Gong, Cosima Jiang, Hayley Huang, Michelle Aldora, Jango Zhang & Yuntong Liu.
PROJECT MANAGEMENT TEAM: Jenny Fan, Nicholas Lv & Eva Jiang.
PRODUCTION: Teyo
CLIENT: COFCO Joy City + Beijing North Star
SIZE: 1,500 m2
STATUS: Built
LOCATION: Changsha, Hunan Province (China)
PHOTOGRAPHY: Rex Zhou
VIDEOGRAPHY: Lalo López

About

OVER THE RAINBOW

The whole system of stripes itself also becomes 3-dimensional, by elevating certain stripes from the ground level, in order to create a social amphitheater with enhanced views to the Xiang River, or even vertical walls which quickly grab the attention of visitors with interesting shapes & patterns, as trendy selfie spots for social media sharing.

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Neighborhood Intervention

What is a neighborhood intervention?
This is the medium scale type of interventions that take place in the public realm of a city, related to the altering of a portion of a neighborhood. A type of intervention of such magnitude and notoriety that impacts not only the immediate surrounding urban environment, but rather the urban dynamics of a whole neighborhood, becoming an urban landmark and a local attractor of social interactions in a given neighborhood.
 
Most of the times, this typology combines several intervention tactics such as Painted Scapes and Grounded Objects, intervening existing urban settings, almost from the lens of Landscape Design, by creating spaces of opportunity for collective leisure, entertainment, play & joy, etc., catalyzing major social interactions across the neighborhood.
 
The main objective of this typology is to trigger a massive public interest to the place through a strong visual impact, usually of a permanent nature, encouraging the rise of high public affluence and establishing an urban landmark that can cultivate important human dynamics and boost commercial activity.

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Latest Moments
The most magical place in the world.

The most magical place in the world.

This is an awesome place to hangout with friends and family. They have plenty of activities and sights to see to keep you busy all day. I recommend this place if you enjoy having fun.

Photo by Vicky Ardh

Taken at CREEK PLAY

Nicely designed. And great for IG posts. 😅

Nicely designed. And great for IG posts. 😅

Very nice place to see! Totally worth a visit!!! I didn't expected such a place here. Just grab yourself a coffee and relax and watch the colorful hustle and bustle there.

Photo by Estelle Ling

Taken at URBAN RIPPLE

What a great playground!

What a great playground!

This park is the greatest with a wide variety of play equipment you won't find at other parks. It is awesome. My daughter loved it.

Photo by Paul Lim

Taken at OCTOPUS KINGDOM

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