HUELLAS ARTES

Huellas Artes Official Video By 100
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Huellas Artes
Santiago, Chile | Heritage day | Metro Cultura
Huellas Artes was a self-managed and self-financed urban project with the purpose of explore experimental methods to intervene the city. The objective was to test the strategy called “painted scape” which consist in intervening a space only in its 2d surfaces without creating any new 3d object. It is a 2d configuration that by creating areas, signals, suggesting functions and actions, it transforms an existing space by adding stimulation and public functions.

Study concept, image by ©100architects

This project was realized at the very beginning of our practice therefore the project was simply designed by 3 young architects and realized by themselves. No jury involved no nothing more than motivation to test this unusual way of doing architecture.

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Huellas Artes interprets the human footprint as an artistic trail in Santiago city. It is a cultural engine fueled by the passing flow of citizens and visitors from around the Bellas Artes metro station, a highly cultural area of downtown Santiago. It is an architectural intervention that proposes a new use scene in a fully unclosed outdoor space. The project was developed over a metro station, which currently operates as a non-functional plaza.

Sketches from the design process, image by ©100architects

The idea is to revitalize this site as a catalyst of activities related to the constant flow of people that the station attracts. It establishes a series of functions and encourages social relationships, evidencing the possibilities of spatial transformation by colors, words, photographs and lines. The material used is cloth tape coated with polyethylene in various colors and sizes. The design had no additional elements. It acted as a costume, a dress for the plaza placing itself on top of the existing and awakening new spatial possibilities on a given structure.

Within the proposed functions are a “selfies” wall, an artist spot, and a meeting point such as other informal spontaneous uses, like the “street vendor spot”, “directional arrows”, “seating benches” and more. The project provided opportunities of constant transition between the virtual and the material space.

The “selfies” wall it is a revealing example from where more than 1000 photos in less than 2 days where uploaded in the social networks for virtual interaction. It became a shortly yet significant landmark of the virtual.

The project had an ephemeral spirit, as it lasted only 2 weeks. In the morning the impact was striking when the users noticed that something had drastically transformed the space. A colorful, playful and renewed image invited to experience the space from an unexplored perspective.

The ephemeral nature of the work enhances the excitement of having lived a particular experience, which encourages greater attention to spaces that are used daily and on which people rarely stop. It is an invitation to discover the places where we usually believe there is nothing else.

Huellas Artes Teaser Video
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CREDITS:

Project Name: Huellas Artes
Design: 100architects (Shanghai)
Design Team: Marcial Jesús, Pablo Juica, Madalena Sales.
Client: no client
Area: 744 m2
Completion: May 2014
Location: Santiago, Chile
Photographer: 100architects + Ines Subtil

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Product definition

The Painted Scape is a 2d architectural configuration, which is painted and/or coated to cover a significant area of an existing urban scape. This architectural configuration only intervenes – whether vertically or horizontally - on the surface of the space.

The interaction takes place in the interface between the user and the painted surfaces - vertical or horizontal - in which the users finds information, signals, functional areas and spaces.

The main objective of the painted scape is to call attention to the existing space, inject it with a unique identity, and highlight spatial functions with 2d aesthetics. Through these actions, this intervention makes a formerly unremarkable space an attraction for users and customers.