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The Jungle Race
The Place | Shanghai | China
It is an unusual intervention in a commercial building that creates a space that will take the users out of this reality.
It is located in The Place, a shopping Mall in the heart of Shanghai.
Jungle Race Official Movie | 100 Chanel
Jungle Race Video
It is designed as a journey through a magical safari where the roads climb from the ground to the walls creating a surreal landscape with animals and lighting features.
The project extends through the entire second floor of the shopping mall creating a circuit of experiences for kids and adults alike.
Jungle Race is a 1,200 m2 indoor intervention designed to reactivate sparsely used areas in a shopping mall, occupying the entire 2nd floor and with special emphasis on one of the corridors without any commercial shopfronts.
Due to the lack of shopfronts, that corridor seemed like a back of house residual space with poor pedestrian circulation. The client envisioned to turn it into a family-oriented entertaining space.
However, intervening the entire floor was challenging because the normal course of the commercial activity could not be affected by the intervention.
Therefore, a 2D graphic on the ground was the approach taken, proposing a kids-oriented path within the course of the adults’ circulation.
Within this conditioning framework was born Jungle Race, a creative & surreal racing track throughout the entire floor of a shopping mall, which reached its peak of surrealism within the corridor with an explosion of colors and immersive graphics.
Themed as a jungle, with animals and nature-related elements which added value to the immersive experience, the racing track would colonize floor, walls and ceiling of the corridor, becoming tunnel of fun, a bent surreal canvas for expelling kids’ imagination to another world.
The space was designed as a circuit of eventful surprises, from the perspective of generating an experience, an experiential route with its own rhythm of eventful situations and interactive elements to be traveled by kids and adults alike.
In collaboration with Squiggle Labs, we implemented lighting interaction throughout the tunnel, embedded in mushrooms and traffic lights, which would light up every time kids were approaching with their cars.
What before was a dead corridor with no use whatsoever, turned into a lively tunnel of fun where kids and parents could have some quality time together, which was what client had envisioned at first.
Project name: Jungle Race
Design team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Production: Hong Yang Advertising
Client: The Place (Nanfung Group)
Location: The Place, Changming District, Shanghai, China
Built area: 1,200 m2
Completion: February 2018
Photographer: Amey Kandalgaonkar
The Jungle Race
It is a 1,200 m2 indoor intervention. A space for entertainment for kids and adults alike. It is an interior renovation that creates a space that will take the users out of this reality.
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What is an interior intervention?
It is the type of intervention that takes place in an indoor space, related to the altering of buildings and other spatial configurations, by inserting or installing new alienated elements within an existing interior environment.
This typology requires a careful adaptation to the context, the form and the structure of the host space, in other to proceed with a surgical or parasitic intervention that revamps the attributes of the space, changing completely the way it is perceived and used by its users.
Usually, this tactical intervention is based on the colonization of the existing surfaces of the space, without altering the three-dimensional configuration of the building. By coating or covering the existing surfaces or even by inserting alien objects, placed on top of the existing surfaces, we are able to add aesthetical and programmatic features that can enhance the functionality of the interior space.
Enchanted Valley is a renovation project for the entire children's leisure & entertainment floor of the Maternal and Child Hospital of Malaga (Spain). The project was born as an initiative of the Juegaterapia Foundation, a non-profit organization whose mission focuses on donating fun through quality play and recreation spaces in Hospitals where children with cancer must remain hospitalized during their harsh treatments.
A tower of cuckoo houses stacked on top of each other in the center atrium of a commercial space. Taking advantage of the only column that goes from bottom to top through the atrium, the design strategy consisted on dressing it with a system of houses structurally anchored to the column itself.
The injection of basic vivid colors, patterns and shapes allowed us to visually enhance the space, making it more appealing to visitors and customers, deviating more pedestrian circulation towards the given area.