The Blue Ribbon
LifeHub | Daning lu | Shanghai, China
It is an urban intervention in a commercial district of Shanghai. It is located in the LifeHub, a retail street in the heart of Shanghai.
Youtube Video | VPN required Blue Ribbon Video
It is a public space intervention in an outdoor space just at the intersection of two pedestrian streets.
The project is a circular object that by bending and turning it creates shapes that facilitate interactions among people.
A single ribbon that creates shapes for playing, climbing, seating and much more. On the other hand, it encloses a space for a playground. It is one ribbon that bending and folding create spaces and positions for kids and adults alike.
There are also some yellow boxes as seating features for the pedestrian to rest protected from the extreme summer conditions of Shanghai.
During the summer period, the Blue Ribbon became the truly meeting point at Life Hub @ Daning’s open-air retail street, gathering kids and adults alike, and successfully increasing the pedestrian circulation at the pedestrian intersection.
Project name: Blue Ribbon
Design team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Production: Hong Yang Advertising
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jin’An District, Shanghai, China
Built area: 350 m2
Completion: June 2018
Photographer: Amey Kandalgaonkar
It is an inhabitable architectural object inserted on top of an existing urban environment, but alienated from its surroundings.
This architectural object intervenes in the space by touching the ground and acting as an accessible and multifunctional platform, allowing people to stand on top of it and interact directly.
The main objective of this conceptual prototype is to trigger a massive public interest to the place, encouraging the rise of high public affluence, becoming a remarkable virtual landmark that attracts customers and cultivates important human dynamics and commercial activity.