16:17:01:25

Hangzhou

KIDS 3rd HOME

Interior activation of a scarcely used space by injecting vivid colors

KIDS 3rd HOME

07

Feb

2019

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

Kids 3rd Home
Super Brand Mall | Lujiazui | Shanghai | China
 
Kids 3rd Home is an interior renovation designed to beautify a scarcely used space within the iconic “Super Brand Mall” of Lujiazui in Pudong (Shanghai), oriented to foster entertainment & social interactions among kids and families in the 2nd floor of the Mall.
 
Super Brand Mall is one of the most iconic and well-known commercial spaces in Shanghai and China, with almost 20 years of existence, and it’s in a process of renovation to keep up to date.
 
 

© Amey Kandalgaonkar


 
100 Architects was commissioned with the mission of intervening a wide and large circulation area of 1,800 m2 in between tenants oriented to kids & families.
 
 

© Amey Kandalgaonkar


 
In order to turn it into a vibrant and eye-catching space to stay and interact with other customers, which would offer an entertaining experience linked to the normal course of the commercial activity.
 
 

© Amey Kandalgaonkar


 
The entire proposal derives from the position of the 9 columns that invade the big space, which become 9 epicenters of different colors and activities.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 
Born from those 9 columns, a colorful painted scape on the floor was designed by stripes of colors and shapes, organizing the rest of the empty space, defining circulation areas, resting spaces, playing areas and spaces for pop-up stores.
 
 

© Amey Kandalgaonkar


 
The injection of basic vivid colors, patterns and shapes allowed us to visually enhance the space, making it more appealing to visitors and customers, deviating more pedestrian circulation towards the given area.
 
 

© Amey Kandalgaonkar


 
The 9 columns are retro-illuminated enhancing their presence as landmark elements within the space.
 
 

© Amey Kandalgaonkar


 
The ceiling, which is treated as an exposed ceiling, is also retro-illuminated only over the columns, featuring special illuminated spaces together with the columns.
 
 

© Amey Kandalgaonkar


 
The rest of the exposed ceiling features a system of custom-made lightboxes with basic fun shapes related to the design language from the rest of the space.
 
 

© Amey Kandalgaonkar


 
A simple yet effective beautification exercise crowned with huge habitable letters forming the word KIDS on both ends of the circulation space. The huge letters act as eye-catching attractors since they are visible from far and different floors, becoming entrance landmarks to the new space.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 
 
CREDITS:
 
Project Name: Kids 3rd Home
Design: 100architects (Shanghai)
Design Team: Marcial Jesús, Javier González, Marta Pinheiro, Lara Broglio, Mónica Páez, Keith Gong.
Client: Super Brand Mall.
Area: 1800 m2
Completion: July 2019
Location: 168 Lujiazui W Rd, Lujiazui, Pudong, Shanghai, China
Photography: Amey Kandalgaonkar
 
 

About

KIDS 3rd Home

The injection of basic vivid colors, patterns and shapes allowed us to visually enhance the space, making it more appealing to visitors and customers, deviating more pedestrian circulation towards the given area.

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Interior Intervention

What is an interior intervention?
It is the type of intervention that takes place in an indoor space, related to the altering of buildings and other spatial configurations, by inserting or installing new alienated elements within an existing interior environment.
 
This typology requires a careful adaptation to the context, the form and the structure of the host space, in other to proceed with a surgical or parasitic intervention that revamps the attributes of the space, changing completely the way it is perceived and used by its users.
 
Usually, this tactical intervention is based on the colonization of the existing surfaces of the space, without altering the three-dimensional configuration of the building. By coating or covering the existing surfaces or even by inserting alien objects, placed on top of the existing surfaces, we are able to add aesthetical and programmatic features that can enhance the functionality of the interior space.


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