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Population: 27 Million30 million in 2025
GDP: 251 6.6 %
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Kids 3rd Home
Super Brand Mall | Lujiazui | Shanghai | China
Kids 3rd Home is an interior renovation designed to beautify a scarcely used space within the iconic “Super Brand Mall” of Lujiazui in Pudong (Shanghai), oriented to foster entertainment & social interactions among kids and families in the 2nd floor of the Mall.
Super Brand Mall is one of the most iconic and well-known commercial spaces in Shanghai and China, with almost 20 years of existence, and it’s in a process of renovation to keep up to date.
KIDS 3rd Home
The injection of basic vivid colors, patterns and shapes allowed us to visually enhance the space, making it more appealing to visitors and customers, deviating more pedestrian circulation towards the given area.
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It is an intervention inside or in the envelope of an existing structure. It is based on the removal or modification of its parts, and the addition of architectural elements with the purpose of defining new functions and attract new users fostering interactions. It is commonly used to revamp retail, commerce, entertainment areas in privately own public spaces (POPS) of free access.
In some cases, it is essentially an interior renovation in an existing building. In some others it is an exterior renovation of its envelope making it accessible and interactive in different ways toward the exterior.