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Chongqing

KIDS 3rd HOME

Different colors and patterns define the activities around each column

KIDS 3rd HOME

07

Feb

2019

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

Hang Out
Pingjiaqiao lu | Shanghai | China
 
Kids 3rd home is an interior revamp inside a commercial building in the very heart of Lujiazui Finance and Trade Zone
 
The project was designed to renew the image of the commercial space and attract young families.
 
 

photo by © Amey Kandalgaonkar


Super Brand Mall is a major shopping center in Shanghai, opened in 2002.
 
Despite being one of the largest and more impressive shopping malls in Asia, it’s almost 20 years old – which placed it in need of an integral renovation.
 
 

photo by © Amey Kandalgaonkar


100architects was commissioned to the task of intervening almost all the public areas of the second floor intended for families, kids and related tenants.
 
 

photo by © Amey Kandalgaonkar


The project area is 1800m2 of interior space surrounded by retailers.
 
The scope of the project includes the full permanent renovation of the open ceiling, hanging lighting, LED screens and columns, as well as a partial intervention in the floor.
 
 

photo by © Amey Kandalgaonkar


The space contains 9 columns where the activities are located. Different colors and patterns define the functions and the theme of the space around each column.
 
 

photo by © Amey Kandalgaonkar


There are 5 different groups of columns that offer different activities such as playing stations, learning spaces, showrooms, pop up store areas, and information points. All of them are to be operated by the shopping center operators.
 
 

photo by © Amey Kandalgaonkar


In both entrances of the space there is the KIDS letters built around the existing column, which creates an entrance landmark gate to the space, as well as making the column visually disappear.
 
 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 
CREDITS:
 
Project Name: Kids 3rd Home
Design: 100architects (Shanghai)
Design Team: Marcial Jesús, Javier González, Marta Pinheiro, Lara Broglio, Mónica Páez, Gong Xun.
Client: Super Brand Mall.
Area: 1854 m2
Completion: January 2019
Location: 168 Lujiazui W Rd, Lu Jia Zui, Pudong, Shanghai, China, 200092
Photography: Amey Kandalgaonkar
 
 

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KIDS 3rd Home

 The space contains 9 columns where the activities are located. Different colors and patterns define the functions and the theme of the space around each column.

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Architectural Revamp

Product definition

It is an intervention inside or in the envelope of an existing structure. It is based on the removal or modification of its parts, and the addition of architectural elements with the purpose of defining new functions and attract new users fostering interactions. It is commonly used to revamp retail, commerce, entertainment areas in privately own public spaces (POPS) of free access.
 
In some cases, it is essentially an interior renovation in an existing building. In some others it is an exterior renovation of its envelope making it accessible and interactive in different ways toward the exterior.


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