KIDS 3rd HOME

Kids 3rd Home
Super Brand Mall | Lujiazui | Shanghai | China

Kids 3rd Home is an interior renovation designed to beautify a scarcely used space within the iconic “Super Brand Mall” of Lujiazui in Pudong (Shanghai), oriented to foster entertainment & social interactions among kids and families in the 2nd floor of the Mall.

Super Brand Mall is one of the most iconic and well-known commercial spaces in Shanghai and China, with almost 20 years of existence, and it’s in a process of renovation to keep up to date.

100 Architects was commissioned with the mission of intervening a wide and large circulation area of 1,800 m2 in between tenants oriented to kids & families.

In order to turn it into a vibrant and eye-catching space to stay and interact with other customers, which would offer an entertaining experience linked to the normal course of the commercial activity.

The entire proposal derives from the position of the 9 columns that invade the big space, which become 9 epicenters of different colors and activities.

Born from those 9 columns, a colorful painted scape on the floor was designed by stripes of colors and shapes, organizing the rest of the empty space, defining circulation areas, resting spaces, playing areas and spaces for pop-up stores.

The injection of basic vivid colors, patterns and shapes allowed us to visually enhance the space, making it more appealing to visitors and customers, deviating more pedestrian circulation towards the given area.

The 9 columns are retro-illuminated enhancing their presence as landmark elements within the space.

The ceiling, which is treated as an exposed ceiling, is also retro-illuminated only over the columns, featuring special illuminated spaces together with the columns.

The rest of the exposed ceiling features a system of custom-made lightboxes with basic fun shapes related to the design language from the rest of the space.

A simple yet effective beautification exercise crowned with huge habitable letters forming the word KIDS on both ends of the circulation space. The huge letters act as eye-catching attractors since they are visible from far and different floors, becoming entrance landmarks to the new space.

CREDITS:

Project Name: Kids 3rd Home
Design: 100architects (Shanghai)
Design Team: Marcial Jesús, Javier González, Marta Pinheiro, Lara Broglio, Mónica Páez, Keith Gong.
Client: Super Brand Mall.
Area: 1800 m2
Completion: July 2019
Location: 168 Lujiazui W Rd, Lujiazui, Pudong, Shanghai, China
Photography: Amey Kandalgaonkar

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