RED ARROW

A huge LED arrow that leads you to Regency One co-working spaces.

RED ARROW

16

Jul

2018

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

Red Arrow
LiYang Rd 111 | North Bund | Shanghai, China
 
It is an intervention in the open public lobby of a co-working heritage building from 1926. The pavement creates an intense red direction that invites the user to come in. The arrow then bends creating an amphitheatre and a meeting room underneath pointing to the ceiling with a huge LED screen arrow-shaped.
 
 

photo by © Amey Kandalgaonkar


 
The Red Arrow is an interior renovation of the public lobby of a historical building from 1926. Its new owners pictured this lobby as a public space open to the citizens of Hongkou District.
 
 

photo by © Amey Kandalgaonkar


 
Regency One, a successful provider of serviced offices & conference centers in Shanghai, commissioned us the lobby interior design of their newly acquired office building at the North Bund.
 
 

photo by © Amey Kandalgaonkar


 
The vision was to treat the lobby as a public space, not only for the serviced offices clients, but also to the neighbors of Hongkou district.
 
 

photo by © Amey Kandalgaonkar


 
To achieve that welcoming character, the lobby was rendered as a welcoming red carpet visible from the street, an eye-catching runway leading to an amphitheater.
 
 

photo by © Amey Kandalgaonkar


 
The amphitheater serves as both, as accessing staircase to the 2nd floor and as amphitheater for events and social meeting point.
 
 

photo by © Amey Kandalgaonkar


 
Topping off with a vertical LED screen shaped as an arrow pointing up in allegory to overcoming & improvement, effort & success and professional realization.
 
 

photo by © Amey Kandalgaonkar


 
It is all an arrow that invites you in, inspires you and expels your potential to the top.
 
 

photo by © Amey Kandalgaonkar


 
The lobby hosts a series of capsules embedded in the wall as fixed furniture, providing different functions to the space, such as meeting table capsule, working table capsule, resting lounge capsule, company briefing capsule, group debating capsule, etc…
 
 

photo by © Amey Kandalgaonkar


 
Besides the fixed furniture, there is also a set of loose furniture as flexible solution to be used according to different needs.
 
 

photo by © Amey Kandalgaonkar


 
As mentioned before, the big amphitheater serves as the main public space feature, able to hold events with the support of the arrow LED screen, and act as a gathering point.
 
 

photo by © Amey Kandalgaonkar


 
In order to maximize the functionality of the lobby space, we took advantage of the space generated underneath the amphitheater to create a meeting room available for clients.
 
 

photo by © Amey Kandalgaonkar


 
As a fun feature, a slide was added to speed up the way to get down from the 2nd floor to the lobby, keeping alive the kid inside each of us in a professional playground.
 
 

photo by © Amey Kandalgaonkar


 
Public toilets were also part of the scope, in which the monochromatic approach was taken to its limit, creating an entire blue room for men toilet, and an entire pink room for lady’s toilet.
 
 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

photo by © Amey Kandalgaonkar


 

About

Red Arrow

It is an intervention in the open public lobby of a co-working heritage building from 1929. The pavement creates an intense red direction that invites the user to come in with an LED shaped arrow.

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Architectural Revamp

Product definition

It is an intervention inside or in the envelope of an existing structure. It is based on the removal or modification of its parts, and the addition of architectural elements with the purpose of defining new functions and attract new users fostering interactions. It is commonly used to revamp retail, commerce, entertainment areas in privately own public spaces (POPS) of free access.
 
In some cases, it is essentially an interior renovation in an existing building. In some others it is an exterior renovation of its envelope making it accessible and interactive in different ways toward the exterior.


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