RED ARROW

Rendered as a welcoming red carpet becoming a huge arrow pointing the sky

RED ARROW

16

Jul

2018

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

Red Arrow
LiYang Rd 111 | North Bund | Shanghai, China
 
It is an intervention in the open public lobby of a co-working heritage building from 1926. The pavement creates an intense red direction that invites the user to come in. The arrow then bends creating an amphitheatre and a meeting room underneath pointing to the ceiling with a huge LED screen arrow-shaped.
 
 

© 100architects


 
The Red Arrow is an interior renovation of the public lobby of a historical building from 1926. Its new owners pictured this lobby as a public space open to the citizens of Hongkou District.
 
 

© Amey Kandalgaonkar


 
Regency One, a successful provider of serviced offices & conference centers in Shanghai, commissioned us the lobby interior design of their newly acquired office building at the North Bund.
 
 

© Amey Kandalgaonkar


 
The vision was to treat the lobby as a public space, not only for the serviced offices clients, but also to the neighbors of Hongkou district.
 
 

© Amey Kandalgaonkar


 
To achieve that welcoming character, the lobby was rendered as a welcoming red carpet visible from the street, an eye-catching runway leading to an amphitheater.
 
 

© Amey Kandalgaonkar


 
The amphitheater serves as both, as accessing staircase to the 2nd floor and as amphitheater for events and social meeting point.
 
 

© Amey Kandalgaonkar


 
Topping off with a vertical LED screen shaped as an arrow pointing up in allegory to overcoming & improvement, effort & success and professional realization.
 
 

© Amey Kandalgaonkar


 
It is all an arrow that invites you in, inspires you and expels your potential to the top.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 
The lobby hosts a series of capsules embedded in the wall as fixed furniture, providing different functions to the space, such as meeting table capsule, working table capsule, resting lounge capsule, company briefing capsule, group debating capsule, etc…
 
 

© Amey Kandalgaonkar


 
Besides the fixed furniture, there is also a set of loose furniture as flexible solution to be used according to different needs.
 
 

© Amey Kandalgaonkar


 
As mentioned before, the big amphitheater serves as the main public space feature, able to hold events with the support of the arrow LED screen, and act as a gathering point.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 
In order to maximize the functionality of the lobby space, we took advantage of the space generated underneath the amphitheater to create a meeting room available for clients.
 
 

© Amey Kandalgaonkar


 
As a fun feature, a slide was added to speed up the way to get down from the 2nd floor to the lobby, keeping alive the kid inside each of us in a professional playground.
 
 

© Amey Kandalgaonkar


 
Public toilets were also part of the scope, in which the monochromatic approach was taken to its limit, creating an entire blue room for men toilet, and an entire pink room for lady’s toilet.
 
 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 

© Amey Kandalgaonkar


 
Project Credits
 
Project name: Red Arrow
Designer: 100architects
Design team: Marcial Jesus, Javier Gonzalez
Project Management: Jenny Fan
Client: Regency One
Location: Liyang Road, Hongkou District, Shanghai, China
Built area: 500 m2
Completion: August 2017
Photographer: Amey Kandalgaonkar

About

Red Arrow

It is an intervention in the open public lobby of a co-working heritage building from 1929. The lobby was rendered as a welcoming red carpet visible from the street, an eye-catching runway leading to an amphitheater and then becoming a huge LED arrow pointing the sky.

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Interior Intervention

What is an interior intervention?
It is the type of intervention that takes place in an indoor space, related to the altering of buildings and other spatial configurations, by inserting or installing new alienated elements within an existing interior environment.
 
This typology requires a careful adaptation to the context, the form and the structure of the host space, in other to proceed with a surgical or parasitic intervention that revamps the attributes of the space, changing completely the way it is perceived and used by its users.
 
Usually, this tactical intervention is based on the colonization of the existing surfaces of the space, without altering the three-dimensional configuration of the building. By coating or covering the existing surfaces or even by inserting alien objects, placed on top of the existing surfaces, we are able to add aesthetical and programmatic features that can enhance the functionality of the interior space.


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