BLUE RIBBON

A functional playful object that encloses a safe space for kids.

BLUE RIBBON

30

May

2018

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

The Blue Ribbon
LifeHub | Daning lu | Shanghai, China
 
It is an urban intervention in a commercial district of Shanghai. It is located in the LifeHub, a retail street in the heart of Shanghai. The ribbon shape bends and turns over generating ergonomic shapes that can be used for many different group ages as well as for different activities such as climbing, seating, lounging and more.
 
 

©100architects


Official Video | 100A Channel
Blue Ribbon Video
 



It is a public space intervention in an outdoor space just at the intersection of two pedestrian streets. The project is a circular object that by bending and turning it creates shapes that facilitate interactions among people.
 
 

©Amey Kandalgaonkar


A single ribbon that creates shapes for playing, climbing, seating and much more.  On the other hand, it encloses a space for a playground. It is one ribbon that bending and folding create spaces and positions for kids and adults alike.
There are also some yellow boxes as seating features for the pedestrian to rest protected from the extreme summer conditions of Shanghai.
 
The Blue Ribbon is a creative public space intervention designed to foster interactions among kids and adults in a virtually enclosed space.
 
 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


Life Hub @ Daning, a 250,000 sqm mixed use development with 110,000 sqm shopping mall, is one of the hottest commercial areas in Shanghai, due to its condition of open-air retail street.
 
The installation was intended to generate a meeting point for families within a safe and enclosed area. A space for fun and interaction of kids and adults.
 
 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


Therefore, the circle was selected as the universal symbolic shape of unity, inclusion, wholeness and perfection. It implies the idea of cyclic movement as a perpetual motion.
The basic circular shape was bent creating different functional topographical profiles, granting the look of a Ribbon.
 
 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


Those bends create openings for accessing the central space, seating features, mini-amphitheaters, ramps, slopes, etc.… encouraging the gathering and interaction of people.
 
The resulting enclosed area is rendered as a playground, filled with basic geometric objects as soft pillows to be colonized by kids.
 
 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


A green flooring surface serves as informational and directional canvas, displaying information at the same time as it enhances the perception of being within the circle.
 
Taking advantage of the highest bends of the ribbon, yellow functional boxes were plugged-in as platforms for adults to rest and have a break, as chatting capsules with a certain degree of privacy.
 
 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


The Blue Ribbon not only creates a playful cyclical platform as a challenging path to be traveled by kids by jumping, climbing, sliding and crawling up and down. It also provides with different shapes to host different activities.
 
During the summer period, the Blue Ribbon became the truly meeting point at Life Hub @ Daning’s open-air retail street, gathering kids and adults alike, and successfully increasing the pedestrian circulation at the pedestrian intersection.
 
 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


 

©Amey Kandalgaonkar


Official Video | 100architects Channel
Blue Ribbon Video 2
 


 
CREDITS:
 
Project Name:Design: 100architects (Shanghai)
Design Team: Marcial Jesus, Javier Gonzalez, Anshuman Roy
Production: Hong Yang Advertising
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jing’An District, Shanghai, China
Area: 350 m2
Completion: June 2018
Photographer: Amey Kandalgaonkar
 
 

More images

Street Intervention

What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
 
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
 
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.


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Related Moments
Nice spot to spend the day

Nice spot to spend the day

The ribbon is a new type of plaza that I have never seen before. Really cool.

Photo by Manuel R.

Taken at BLUE RIBBON

wohaaaaaa

wohaaaaaa

Families having lots of fun during the international kids festival at Daning road.  

Photo by Xavier Andres

Taken at BLUE RIBBON

Happy Kids

Happy Kids

I saw so many kids having fun today in this blue bubble. Interesting setting for summer holidays. Really happy to be here and part of this today. :)

Photo by Michael B

Taken at BLUE RIBBON

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