OVER THE RAINBOW

This is where the Rainbow ends, full of magic and instagramable moments

OVER THE RAINBOW

15

Dec

2021

Changsha

Asia/Shanghai

Chinese

Population: 4.7 Million5.1 million in 2025

GDP: 1.2 9.4%

BigMac: 2.74 us dollars

Over The Rainbow
Changsha | Hunan | China
 
Over the Rainbow is an eye-catching rooftop renovation depicting a rainbow, designed for the activation of an unused terrace onto a commercial building in Changsha, capital & largest city of Hunan Province, in China.
 

Over The Rainbow | Official Video | 100 Channel
 




 

© 100architects


The renovation of the rooftop intends to create a trendy outdoor community hub, as a meeting point and leisure space with privileged views over the Xiang River, for youngsters and families visiting the commercial building in Kaifu District.
 
 

© RexZou


 

© RexZou


Taking advantage of the arched shape of the rooftop, the project is driven by the idea of using programmatic parallel stripes of color that would enhance that arched shape forming a rainbow outdoor. Each of the stripes represented in a different color is a platform hosting specific functions and features that encourage social interactions through leisure and play.
 
 

© 100architects


Those programmatic stripes initially executed as 2D floor graphics for circulation, in certain moments become 3D shapes forming urban furniture, play structures, and objects for leisure.
 
 

© RexZou


The whole system of stripes itself also becomes 3-dimensional, by elevating certain stripes from the ground level, in order to create a social amphitheater with enhanced views to the Xiang River, or even vertical walls which quickly grab the attention of visitors with interesting shapes & patterns, as trendy selfie spots for social media sharing.
 
 

© RexZou


The social amphitheater is crowned with a very eye-catching logo of “I ♡ 长沙”, as the main recognizable & distinctive IP image of the rooftop.
 
To culminate the fun on the rooftop, we included a 12-meters-high spiral slide going down from the rooftop on the 6th floor to the terrace on the 5th floor.
 
 

© RexZou


Altogether, the rooftop intervention enhances and stimulates the experience of visitors in all senses, and creates successfully a very colorful and stimulating community hub for Kaifu District right on the top of Changsha Beichen Delta Joy City Shopping Mall.
 
 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 
Credits
 
PROJECT NAME: Over the Rainbow
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Ponyo Zhao, Keith Gong, Cosima Jiang, Hayley Huang, Michelle Aldora, Jango Zhang & Yuntong Liu.
PROJECT MANAGEMENT TEAM: Jenny Fan, Nicholas Lv & Eva Jiang.
PRODUCTION: Teyo
CLIENT: COFCO Joy City + Beijing North Star
SIZE: 1,500 m2
STATUS: Built
LOCATION: Changsha, Hunan Province (China)
PHOTOGRAPHY: Rex Zhou
VIDEOGRAPHY: Lalo López

About

OVER THE RAINBOW

The whole system of stripes itself also becomes 3-dimensional, by elevating certain stripes from the ground level, in order to create a social amphitheater with enhanced views to the Xiang River, or even vertical walls which quickly grab the attention of visitors with interesting shapes & patterns, as trendy selfie spots for social media sharing.

To know more click above!

More images

Neighborhood Intervention

What is a neighborhood intervention?
This is the medium-scale type of intervention that takes place in the public realm of a city, related to the altering of a portion of a neighborhood. A type of intervention of such magnitude and notoriety impacts not only the immediate surrounding urban environment but rather the urban dynamics of a whole neighborhood, becoming an urban landmark and a local attractor of social interactions in a given neighborhood.
 
The main objective of this typology is to trigger massive public interest in the place through a strong visual impact and injection of activities, encouraging the increase of high public influx and establishing an urban landmark that can cultivate important human dynamics and boost commercial activity. These phenomena are achieved through the creation of spaces for leisure, entertainment, play and collective joy, catalyzing important social interactions throughout the neighborhood.
 
This topology of intervention, normally is used by real state developers to bring fresh and unique ideas to the public realm of their urban developments, which contributes to stand out in the market, establishing a distinct brand identity through innovative, and user-oriented design solutions that enhance the quality of life and thus, the appeal and value in the eyes of potential buyers or tenants, increasing the marketability of the project and potentially leading to higher property values, rental rates and ultimately faster sell out. This interventions maximize the value of the entire neighborhood.

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Related Moments
Selfie swing

Selfie swing

The house shapes are very nice and colorful, you can just have a rest or take awesome pictures to share on your moments. I spent really good time with my friends!

Photo by Luisa

Taken at OVER THE RAINBOW

Very cute picture!

Very cute picture!

The rotating disk was very fun to play with her, is so big that we could play together. We really enjoyed!

Photo by Angel

Taken at OVER THE RAINBOW

So much people having fun

So much people having fun

Successful project!! Every time I go there is so much people and many of them queuing to use the giant slide where you can enjoy the Changsha skyline !

Photo by Henry

Taken at OVER THE RAINBOW

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