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Yellow Parasite
A Vibrant Facade Intervention of Leisure and Fun
Shanghai | China
Introducing “Yellow Parasite” – a groundbreaking architectural endeavor at the iconic Crown Plaza Hotel! This captivating project is the brainchild of Clubmed, who is taking the reins as the hotel’s operator. Picture a mesmerizing conceptual proposal designed to rejuvenate and reimagine this space like never before.
At the heart of Crown Plaza lies its major attraction – one of Shanghai’s most splendid and expansive golf fields. But here’s the twist – instead of the usual sea or mountain vistas, the wonder is a lush green field right before your eyes, creating a uniquely enchanting setting.
“Yellow Parasite” sets out to enhance this splendid attraction by becoming the perfect interface between the hotel and the golf field. Think of it as a vacation object like no other – a gigantic, vibrant yellow structure seamlessly attached to the hotel’s facade, creating a harmonious connection that breathes new life into both spaces.
Step onto the hotel’s terraces and entertainment decks, transformed into hubs of joy and leisure, offering unobstructed views of the magnificent golf fields. “Yellow Parasite” serves as the ultimate leisure paradise, inviting guests to revel in a spectrum of entertainment activities just steps away from the hotel, all while gazing upon the mesmerizing green landscape.
But that’s not all – “Yellow Parasite” also ventures boldly into the hotel’s interior, penetrating it at four strategic points. It colonizes the main public spaces, including the Lobby, All-Day Dining area, MICE, and Pool & Sports zone, infusing each space with its vibrant yellow charm.
This bold architectural marvel promises to redefine the very essence of a vacation, as it marries the hotel’s elegance with the natural wonder of the golf field. Get ready to be enthralled as “Yellow Parasite” showcases the seamless coexistence of leisure and luxury, offering an unparalleled experience at the Crown Plaza Hotel.
Get ready for a groundbreaking adventure, where innovation meets nature, and where “Yellow Parasite” proves that extraordinary design can transform an already incredible destination into an absolute masterpiece.
Credits
PROJECT NAME: Yellow Parasite
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González.
CLIENT: ClubMed Shanghai.
STATUS: Unbuilt
LOCATION: Shanghai, China
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What is a neighborhood intervention?
This is the medium-scale type of intervention that takes place in the public realm of a city, related to the altering of a portion of a neighborhood. A type of intervention of such magnitude and notoriety impacts not only the immediate surrounding urban environment but rather the urban dynamics of a whole neighborhood, becoming an urban landmark and a local attractor of social interactions in a given neighborhood.
The main objective of this typology is to trigger massive public interest in the place through a strong visual impact and injection of activities, encouraging the increase of high public influx and establishing an urban landmark that can cultivate important human dynamics and boost commercial activity. These phenomena are achieved through the creation of spaces for leisure, entertainment, play and collective joy, catalyzing important social interactions throughout the neighborhood.
This topology of intervention, normally is used by real state developers to bring fresh and unique ideas to the public realm of their urban developments, which contributes to stand out in the market, establishing a distinct brand identity through innovative, and user-oriented design solutions that enhance the quality of life and thus, the appeal and value in the eyes of potential buyers or tenants, increasing the marketability of the project and potentially leading to higher property values, rental rates and ultimately faster sell out. This interventions maximize the value of the entire neighborhood.
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