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The Shower
Life Hub | Shanghai | China
The Shower is a creative and eye-catching intervention on the central plaza of Life Hub @ Daning for the joy and entertainment of kids, families and youngsters. A platform to foster social interactions and quality time outdoor during the summer months.
The SHower | Official Video | 100A Channel
The shower is a public space project that offers an alternative to the traditional concept of plaza, catalyzing social dynamics and activating urban spaces.
It’s inspired by summer elements that could bring some freshness to the plaza, such as sea, water splash, summer breeze, surfing and summer lifestyle in general.
To create that summer environmental narrative, we designed a multifunctional platform with the iconic shapes of waves, based on different stripes waving up & down which generate a series of spaces for playing, for climbing up or sliding down, for sitting and laying down to have a break from the buzzy life, etc…
To enhance the water narrative, we created a playful orange water pipe ending with a huge shower faucet splashing water to the center of the installation, which gives the illusion that water runs through the pipe.
As could not be otherwise, the color palette of the installation ranges in 4 different shades of marine blue, a very summery color palette to better represent the waves feeling.
The shades of blue are contrasting with the vivid orange of the water pipe and the shower, so they can enhance each other by contrast.
The multifunctional installation counts with a waving amphitheater directly facing the stage on the other side of the plaza, climbing ropes, a wide communal slide for several people to enjoy it simultaneously, a surfing selfie spot, a pipe tunnel, and some games as floor graphics for kids to interact with the surfaces.
Since most of us won’t be able to travel this summer to seaside destinations due to the current known circumstances, The Shower will surely bring you a piece of summer to Shanghai.
CREDITS:
Project name: The Shower
Designer: 100architects
Design team: Marcial Jesús, Javier González, Lara Broglio, Keith Gong, Cosima Jiang, Ginger Huang
Production: Hong Yang Advertising
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jin’An District, Shanghai, China
Built area: 350 m2
Completion: June 2020
Photography: Marcos Romano
Videography: Lalo López
About
The shower is a public space project that offers an alternative to the traditional concept of plaza, catalyzing social dynamics and activating urban spaces. . It’s inspired by summer elements that could bring some freshness to the plaza.
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What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.
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