RED CARPET

A red inclined plaza that extends toward the pedestrian road and façade of existing buildings

RED CARPET

11

Aug

2015

Shanghai

Asia/Shanghai

Chinese

Population: 27 Million30 million in 2025

GDP: 251 6.6 %

BigMac: 2.74 us dollars

Red Carpet
Shanghai, China | East Nanjing Road
 
This project is located in Shanghai, on East Nanjing road’s Century Square, the most famous and glamorous pedestrian street in the “heart” of the city center.
 
The essence of this street is its commercial status, which was historically developed as a link between East and West, connecting directly the port with the city, therefore used as the principal trading platform, becoming a cultural and social active axis.
 
 

©100architects


 
These features and its consequences on space have remained till now, being today the commercial street in Shanghai per excellence, constantly receiving thousands of pedestrians, locals and tourists, enjoying the existing multicultural mixture and its commercial stores. Currently, the Century Square is a flat car-free open area that also contains a small performance stage rarely used during most of the year.
 
It is the only area with this condition in the whole east Nanjing road but it lacks of an attractor, a landmark for its urban scape.
 
 

©100architects


 
The design strategy is to create a massive inclined plaza as a grandstand that overlooks toward the pedestrian road, generating unique urban views of Shanghai downtown. Also, the “red” layer reaches the road to then climb up the existing buildings as a curtain façade for public art, projections and performances.
 
 

©100architects


 
This produces a very intense segment in the pedestrian Nanjing road. The object’s shape contains the space adding new properties transforming this segment of East Nanjing in a highly stimulating space.
 
 

©100architects


 
The Red Carpet is an open amphitheater, where the show is massified, inviting passersby to enjoy vibrant shows in a surreal atmosphere of design, jewelry and glamour.
 
The aesthetics of the project resembles a red carpet of giant proportions, folding from the storefronts of the building at the north, top to bottom generating a cavity in the same commercial axis.
 
 

©100architects


 
The covered space on the south, under the seats structure, has two different uses. A more exposed area in direct contact with the passersby, works as an open market using the structure itself as sunshade protection. While the inner area under the structure is used as a small bar, with public toilets and others amenities.
 
 

©100architects


 
The structure is made of metal trusses that generate the support for the precast concrete blocks that builds the horizontal seating. While the remaining elements are built on red wood and red metal panels.
 
 

©100architects


 
In the front part, the vertical metal structure is covering the buildings with perforated metal panels allowing plenty of light and air flows from the exterior, which enables to gain this massive surface for public amusements, projections and background for performances.
 
 

©100architects


 
 
Credits
 
PROJECT NAME: Red Carpet
DESIGN: 100 Architects (Shanghai)
DESIGN TEAM: Marcial Jesús, Madalena Sales, Pablo Juica
CLIENT: Undisclosed
SIZE: 12,080 m2
STATUS: Unbuilt
LOCATION: Shanghai, East Nanjing Road (China)

About

Grounded Object in Shanghai

The object’s shape contains the space adding new properties; a highly stimulating space exposed to a massive inclined plaza towards Nanjing road.

 

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Neighborhood Intervention

What is a neighborhood intervention?
This is the medium scale type of interventions that take place in the public realm of a city, related to the altering of a portion of a neighborhood. A type of intervention of such magnitude and notoriety that impacts not only the immediate surrounding urban environment, but rather the urban dynamics of a whole neighborhood, becoming an urban landmark and a local attractor of social interactions in a given neighborhood.
 
Most of the times, this typology combines several intervention tactics such as Painted Scapes and Grounded Objects, intervening existing urban settings, almost from the lens of Landscape Design, by creating spaces of opportunity for collective leisure, entertainment, play & joy, etc., catalyzing major social interactions across the neighborhood.
 
The main objective of this typology is to trigger a massive public interest to the place through a strong visual impact, usually of a permanent nature, encouraging the rise of high public affluence and establishing an urban landmark that can cultivate important human dynamics and boost commercial activity.

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