Lujiazui | Shanghai | China
Lollipop Street is a public space activation project that aims to create a trendy outdoor play area as a welcoming and gathering point for the community, right at the front plaza of Jinyang L-Site Mall located in Shanghai’s Free Trade Zone of Lujiazui, for youngsters and families visiting the commercial building in Pudong District.
Lollipop Street | Official Video | 100 Channel
Lollipop Street an intervention in the heart of Shanghai financial district | Official Video | 100 Channel
It is a project inspired by the imaginary “candy world”, borrowing shapes and colors from pop culture objects such as candy canes, lollipops, popsicles, and many more.
It depicts an eye-catching, colorful, and intricate knot designed as an eventful tangled path that, by twisting, bending, and entangling, creates pockets of opportunity for play, entertainment, and leisure.
Taking advantage of the site’s L-shape, the knot is carefully designed to smartly use the full potential of the available space, guiding users through the space, and finding fun features along the intricate path. In that sense, all the 3-dimensional objects are strategically located concentrically over specific circles, in order to leave accessible the emergency fire track.
The Lollipop Street has been thoughtfully developed as a “Play Route”, having into consideration different challenges and levels of difficulty for different age groups in different areas. Thus, the Slide Ring becomes the most challenging play route, intended for children from 10 to 14 years old.
The Hills Ring instead, within the biggest circle, is set to be a less challenging play route for kids from 6 to 10 years old, and ultimately, all the games embedded in the floor graphics are the simplest play route, suitable for kids from 1 to 6 years old.
Each of the circles formed by the revolving knot is a platform hosting specific functions and features that encourage social interactions through leisure and play. Those programmatic circles initially executed as 2D floor graphics for circulation, in certain moments become 3D shapes forming urban furniture, play structures, and objects for leisure.
The whole system of stripes becomes 3-dimensional, by elevating certain stripes from the ground level, in order to create a social amphitheater with enhanced views of the Zutang River, or even vertical walls which quickly grab the attention of visitors with interesting shapes & patterns, as trendy selfie spots for social media sharing.
In the center of the main circle, a dome equipped with slides is crowned with a very eye-catching urban landmark in the shape of a “Lollipop”, as the main recognizable & distinctive IP image of the project.
Altogether, the intervention enhances and stimulates the experience of visitors in all senses, and creates successfully a very colorful and stimulating community hub for the neighbors and visitors of Jinyang L-Site Mall.
PROJECT NAME: LolliPark
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Ponyo Zhao, Keith Gong, Cosima Jiang, Michelle Aldora & Yuntong Liu.
PROJECT MANAGEMENT TEAM: Jenny Fan, Nicholas Lv & Eva Jiang.
PRODUCTION: Hong Yang Advertising
CLIENT: Shanghai Lujiazui Finance & Trade Zone Development Co., Ltd.
SIZE: 850 m2
STATUS: Under Construction
LOCATION: Lujiazui, Shanghai (China)
PHOTOGRAPHY: Rex Zou
VIDEOGRAPHY: Lalo López
What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.
Drawing inspiration from the characteristic vibrant summer vibes and beach hues of the famous beach of La Barceloneta, we named it "La Barcelonita", envisioning it as the little sister of La Barceloneta.
The design of Loopy Bridge seamlessly weaves a pathway around the geometric patterns inspired by water ripples, creating a singular, harmonious trace.
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