SELFIE WALL

Take a selfie now!

SELFIE WALL

18

Dec

2015

Lisbon

Europe/Lisbon

English

Population: 2.9 Million3 million in 2025

GDP: 96.3 2%

BigMac: 4.6 us dollars

The Selfie Wall
Lisbon | Portugal
 
The Selfie Wall is a vertical “painted scape” in which there are a great variety of silhouette and funny drawings proposing and suggesting different positions for interactions and photography.
 
It is a 2d configuration that only by painting and drawing shapes it adds a new function to an existing wall.
It is a colorful, playful and very suitable for placemaking for renewing urban contexts.
 
 

© Subtilography


Selfie Wall official movie | 100A Chanel




 

© Subtilography


This project it is one of the first that we have done, It was developed in our shanghai studio yet executed and build in Lisbon Portugal for a private event in 2014. It is only a prototype since it was there only for a few days amusing people in the event.
 
Among the proposed functions there are an artist spot, a meeting point, directional arrows, hairstyles silhouettes for selfies and many more funny shape that suggest interactions with the wall and also among the visitors.
 
This project provides opportunities of constant transition between the virtual and the material world.
 
 

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It is especially interesting how projects like this one create a considerable impact in the social media since it invites the user to take pictures and upload them with a particular hashtag. It became a shortly yet significant landmark of the virtual space.
 
The project can have a permanent or an ephemeral spirit. It is a colorful, playful and renewed image that invites to experience the space from an unexplored perspective.
 
 

© Subtilography


 

© Subtilography


 

© Subtilography


 

© Subtilography


 

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Credits
 
PROJECT NAME: Selfie Wall
DESIGN: 100 Architects (Shanghai)
DESIGN TEAM: Marcial Jesús, Madalena Sales
CLIENT: Undisclosed
STATUS: Built
LOCATION: Lisbon, Portugal
COMPLETION: 2014
 
 

About

A vertical “painted scape” that can take any vertical surface. It is an strategy that only act in the 2d surfaces without adding any 3d object

More images

Street Intervention

What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
 
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
 
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.


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