Another painted scape! The Fun Finder in Shanghai, China
© 100architects
Huellas Artes
Santiago, Chile | Heritage day | Metro Cultura
Huellas Artes was an experimental urban project initiated by three young architects with the aim of exploring experimental methods of city intervention. It focused on the innovative concept of “painted scape,” which involved transforming urban spaces exclusively through 2D interventions on surfaces, without introducing new 3D structures.
It was a self-managed and self-financed project with the purpose of explore experimental methods to intervene the city.
Located near the Bellas Artes metro station in downtown Santiago, Huellas Artes sought to revitalize an underutilized outdoor space situated above the station. The idea was to revitalize this site as a catalyst for activities related to the constant flow of people that the station attracts. It aimed to establish a series of functions and encourage social relationships, demonstrating the possibilities of spatial transformation through colors, words, photographs, and lines.
It is a 2d configuration that by coloring the existing surfaces, it creates areas, signals, suggesting functions and actions, ultimately transforming an existing space into a vibrant one by adding stimulation and functional graphics.
Huellas Artes Official Video | 100A Channel
Using cloth tape coated with polyethylene in various colors and sizes, the architects added functional elements such as a “selfies” wall, an artist spot, a meeting point, directional arrows, seating benches, and other informal, spontaneous uses. These additions aimed to foster social interaction and spontaneous engagement, creating a vibrant and dynamic environment.
Despite its short duration of only two weeks, Huellas Artes made a significant impact. The colorful and inventive intervention surprised and captivated passersby, prompting them to view the space in new ways and fostering interactions that enriched the urban experience.
Through Huellas Artes, the architects demonstrated the transformative potential of simple yet creative interventions in urban design. By challenging conventional approaches and showcasing the possibilities of reimagining existing urban spaces, the project highlighted the importance of creativity and innovation in shaping the cities of tomorrow.
CREDITS:
Project Name: Huellas Artes
Design: 100architects (Shanghai)
Design Team: Marcial Jesús, Pablo Juica, Madalena Sales.
Client: no client
Area: 744 m2
Completion: May 2014
Location: Santiago, Chile
Photographer: 100architects + Ines Subtil
About
It is a “painted scape” that recognizes spontaneous activities performed there daily and expressed it graphically, complementing them with new functions for playing, performing and entertainment.
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What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.
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