MAGMA FLOW

A public space that acts as an urban attractor and entertainment hotspot

MAGMA FLOW

08

Feb

2022

Ningbo

Asia/Shanghai

Chinese

Population: 3.9 Million4.7

GDP: 145 6.8 % in 2018

BigMac: 3 us dollars

Magma Flow
Ningbo | Zhejiang | China
 
Magma Flow is a stimulating urban activation of a pedestrian street from a newly built commercial and residential area in the port city of Ningbo, the second-most populous city in Zhejiang Province, China.
 
Magma Flow | Official Video | 100 Channel
 




One of the most characteristic features of this place is the presence of grand stairs that serve as pedestrian access to the open second floor of the commercial street.
 
 

© 100architects


In order to activate this pedestrian junction and turn it into an eventful and eye-catching public space, colonizing the stairs extending and detaching the proposal from the horizontal plane of the floor was early identified as a key action to gain visibility, and from which the rest of the proposal could be articulated.
 
 

© RexZou


Thus, what before were just simple stairs to access the second floor, is now a volcano of public activity by inserting several amphitheaters at different levels, providing the stairs with platforms for hanging out and resting; shading structures mimicking the violent eruptive process, while providing shadow to the new resting areas; and even some slides resembling the erupted lava going down the hill.
 
 

© RexZou


To continue with the narrative on the rest of the space, a huge stain of erupted magma razes the ground level with color and playful functions for kids and adults alike, generating a very eye-catching multifunctional plaza right at the pedestrian junction. The flow of magma creates an intense & vivid circuit of events and spaces arising by its side.
 
 

© RexZou


Among the functions that we can find on the magma plaza, there are several seatings and resting areas located under shadowing canopies, as well as mahjong & tic-tac-toe tables and a lounge area for adults. For the joy & entertainment of kids, we equipped the space with a swing pergola, seesaws, slides, hills and bumps, tunnels, punching bags & challenging obstacles along the circuit.
 
 

© RexZou


Altogether, the proposal creates an incandescent public space that acts as an urban attractor and entertainment hotspot within the new commercial and residential development.
 
 

© 100architects


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

Credits
 
PROJECT NAME: Magma Flow
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Ponyo Zhao, Keith Gong, Cosima Jiang, Hayley Huang, Michelle Aldora, Jango Zhang & Yuntong Liu.
PROJECT MANAGEMENT TEAM: Jenny Fan, Nicholas Lv & Eva Jiang.
CLIENT: Vanke China Co., Ltd. (Ningbo Division)
SIZE: 1,350 m2
STATUS: Built
LOCATION: Ningbo, China
PHOTOGRAPHY: Rex Zhou
VIDEOGRAPHY: This is Lalo Productions

About

MAGMA FLOW

Magma Flow is a stimulating urban activation of a pedestrian street from a newly built commercial and residential area in the port city of Ningbo, the second-most populous city in Zhejiang Province, China.

Altogether, the proposal creates an incandescent public space that acts as an urban attractor and entertainment hotspot.

To know more click above!

More images

Neighborhood Intervention

What is a neighborhood intervention?
This is the medium-scale type of intervention that takes place in the public realm of a city, related to the altering of a portion of a neighborhood. A type of intervention of such magnitude and notoriety impacts not only the immediate surrounding urban environment but rather the urban dynamics of a whole neighborhood, becoming an urban landmark and a local attractor of social interactions in a given neighborhood.
 
The main objective of this typology is to trigger massive public interest in the place through a strong visual impact and injection of activities, encouraging the increase of high public influx and establishing an urban landmark that can cultivate important human dynamics and boost commercial activity. These phenomena are achieved through the creation of spaces for leisure, entertainment, play and collective joy, catalyzing important social interactions throughout the neighborhood.
 
This topology of intervention, normally is used by real state developers to bring fresh and unique ideas to the public realm of their urban developments, which contributes to stand out in the market, establishing a distinct brand identity through innovative, and user-oriented design solutions that enhance the quality of life and thus, the appeal and value in the eyes of potential buyers or tenants, increasing the marketability of the project and potentially leading to higher property values, rental rates and ultimately faster sell out. This interventions maximize the value of the entire neighborhood.

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Latest Moments
Special place rich in colors and activities

Special place rich in colors and activities

the huge dome was very soft and colorful, perfeto for a nice picture

Photo by Magic Jimmy

Taken at THE OTHER NEST

Swinging in Hangzhou

Swinging in Hangzhou

Kids alwayas love to find different ways to play

Photo by Mario Chan

Taken at THE OTHER NEST

Challenging truck for little kids

Challenging truck for little kids

I love this truck cause you can follow it with your son and go from one game to another one.

Photo by Camilla Sam

Taken at MĂ WAY

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