© 100architects
Tango Triangle
Life Hub | Daning Lu | Shanghai, China
It reacts to the users stepping on it: every time a panel is activated, it would be light up and make a piano sound. When it is not being used, it would have a few pre-established animation that would be fun to look at.
The Triangle Tango is a public intervention designed for the annual International Summer Festival organized by Life Hub @ Daning in their privately-owned public space within their open-air Retail Street.
Tango Triangle Official Video | 100A Channel
Life Hub @ Daning, a 250,000 sqm mixed use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of open-air retail street.
From the very beginning the marketing team of Life Hub @ Daning insisted on creating something INTERACTIVE. Something unexpected beyond any typical decorative installation, that would attract kids and adults alike to come and use it, rather than pass by and observe it.
An intervention that, by itself, would turn a circulation area into a “SPACE” to stop and stay, where their customers could bring their kids and families and spend some quality time interacting with other kids and families.
The proposal could not block the visibility of storefronts around it, therefore our approach was to embed an interactive activity at the floor level. That decision led us to an installation where people should engage by stepping with their feet.
For this project we teamed up with the Shanghai-based American engineer and interactive designer Maciej Dudek, from Squiggle Labs, to generate responsive feature.
Based on new generation dancing games, we created a lighting & musical responsive platform reacting to people’s steps onto the triangular panels.
Capacitive sensors placed underneath the glass would feel the electromagnetic field and trigger a light blink and a musical piano tone every time someone would step on it.
Visually designed as a fractal combination of equilateral triangles, it also counts with a graphic design based on interesting patterns within each triangle seeking for a visual impact as an attractor mode whenever nobody was stepping on it.
The monochromatic treatment, with shades of yellow, was extended on the floor beyond the platform to enhance his visual impact.
CREDITS
Project name: Triangle Tango
Designer: 100architects
Design team: Marcial Jesus, Javier Gonzalez, Eunice Tsa
Client: Life Hub @ Daning, (Chongbang Group)
Location: Daning Road, Jin’An District, Shanghai, China
Built area: 120m2
Completion: June 2017
Photographer: Amey Kandalgaonkar
About
It reacts to the users stepping on it: every time a panel is activated, it would be light up and make a piano sound.
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What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.
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