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Olympia On Tour
Nimbo | Hangzhou | China
Olympia on Tour is a remake of our playful urban intervention “Olympia”, done back in 2017, inspired by sports for the activation of different public spaces. This time, driven by a “plug & play” strategy, it is intended to be itinerant throughout several cities in China.
OLYMPIA ON TOUR | Official Video | 100 Channel
It has been installed first in the city of Ningbo, in the fall of 2021, and early next year will be moving to Hangzhou, with several other cities in the pipeline.
It is part of a series of itinerant “plug & play” installations developed by 100architects to promote physical activity among kids, aiming to activate and improve numerous public spaces as well as the experience of citizens in the public realm with just a single installation which can be enjoyed in several cities, turning temporarily pedestrian streets and plazas into eye-catching and exciting pop-up hotspots of fun and entertainment.
The project is composed of 2 surreal sports fields, Basketball & Tennis, in which users cannot strictly and officially play those sports, but instead, they can immerse themselves into a surreal themed play environment.
Understanding sports as a physical recreation, or any form of physical activity undertaken in leisure time for the sake of pleasure & entertainment, rather than high-performance sports facilities for only athletes, we believe that through recreational amenities in the Public Realm that go beyond the spatial norms of typical sports facilities, we can foster healthier lifestyles in a wider range of social groups.
Those surreal sports fields are linked together by a running track, providing play opportunities for kids, as well as resting opportunities on an innovative “bitten” wooden deck that acts as public furniture and meeting point for adults and other social groups, fostering social interactions within the installation.
Credits
PROJECT NAME: Olympia on Tour
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Ponyo Zhao, Keith Gong, Cosima Jiang, Hayley Huang, Michelle Aldora, Jango Zhang & Yuntong Liu.
PROJECT MANAGEMENT TEAM: Jenny Fan, Nicholas Lv & Eva Jiang.
PRODUCTION: Hong Yang Advertising
CLIENT: Yintai Properties
SIZE: 250 m2
STATUS: Built
LOCATION: Several (China)
PHOTOGRAPHY: Rex Zhou
VIDEOGRAPHY: Rex Zhou
About
Olympia on Tour is a remake of our playful urban intervention “Olympia”, done back in 2017, inspired by sports for the activation of different public spaces. This time, driven by a “plug & play” strategy, it is intended to be itinerant throughout several cities in China. It has been installed first in the city of Ningbo, in the fall of 2021, and early next year will be moving to Hangzhou, with several other cities in the pipeline.
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What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.
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