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I ♡ CHANGSHA

It enhances and stimulates the pedestrian’s experience of the public riverbank

I ♡ CHANGSHA

01

Dec

2021

Changsha

Asia/Shanghai

Chinese

Population: 4.7 Million5.1 million in 2025

GDP: 1.2 9.4%

BigMac: 2.74 us dollars

I ♡ CHANGSHA
Changsha | Hunan | China
 
I love Changsha is an urban intervention designed for the beautification and activation of the public realm of the riverbanks of the Xiang River in Changsha, the capital & largest city of Hunan Province, in China.
 
 
I ♡ CHANGSHA | Official Video | 100 Channel
 




 

© RexZou


 
The eye-catching public artwork intends to create a trendy & recognizable urban landmark at the main front plaza, using giant letters as a cheerful IP logo of the city’s name. The artwork is also thought to be a catalyzer for social interactions around it, as an outdoor meeting point and leisure space with privileged views over the Xiang River, enhancing the guest experience of youngsters and families visiting the commercial building in Kaifu District.
 
 

© 100architects


 
Besides serving as an eye-catching & cheerful logo to be watched and photographed as perfect social media content to be shared, the project also offers play equipment hidden inside the capsules that form the name Changsha, for joy & entertainment of the little ones.
 
 

© RexZou


 
Thus, it is also an “urban toy” for Kaifu District kids, creating a challenging Play Route which can be traversed from the initial letter “C” to the ending “A” and vice versa, as a course of obstacles that help kids to develop their physical abilities and cognitive skills while having fun and being photographed by their parents from the outside, for the memorable experience to be kept.
 
 

© RexZou


 
The design of the artwork also contemplates the letter “I” as a circular bench, and the “Heart” as a communal swing, both allowing youngsters to sit down, take a break, or shoot some selfies with intergalactic & colorful backgrounds.
 
 

© RexZou


 
Altogether, the “I ♡ CHANGSHA” public artwork intervention enhances and stimulates the pedestrian’s experience of the public riverbank, successfully creating a very colorful and stimulating city logo for Kaifu District, right on at Changsha Beichen Delta.
 
 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 

© RexZou


 
Credits
 
PROJECT NAME: I LOVE CHANGSHA
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Mónica Páez, Lara Broglio, Ponyo Zhao, Keith Gong, Cosima Jiang, Hayley Huang, Michelle Aldora, Jango Zhang & Yuntong Liu.
PROJECT MANAGEMENT TEAM: Jenny Fan, Nicholas Lv & Eva Jiang.
PRODUCTION: Teyo
CLIENT: COFCO Joy City + Beijing North Star
SIZE: Artwork
STATUS: Built
LOCATION: Changsha, Hunan Province (China)
PHOTOGRAPHY: Rex Zhou
VIDEOGRAPHY: Lalo López

About

I ♡ CHANGSHA

The eye-catching public artwork intends to create a trendy & recognizable urban landmark at the main front plaza, using giant letters as a cheerful IP logo of the city’s name. The artwork is also thought to be a catalyzer for social interactions around it, as an outdoor meeting point and leisure space with privileged views over the Xiang River, enhancing the guest experience of youngsters and families visiting the commercial building in Kaifu District.

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Street Intervention

What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
 
This typology intervenes existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
 
The main objective of this typology is to trigger a massive public interest to the place through a strong visual impact, usually of a temporary nature, encouraging the rise of high public affluence during a specific period of time, becoming a remarkable virtual landmark that attracts customers and cultivates important human dynamics and commercial activity.


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Related Moments
Climbing sticks

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This climbing element allows kids to move to the next capsule while you can watch them from the bottom. Perfect solution especially if you are playing with small kids!

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I Love Changsha!!!!

I Love Changsha!!!!

We come here often to play. Is a very original project, I've never seen a city written where you can also play inside, not just nice but also functional! Best combination and kids don't get bored!

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Happy birthday to my little daughter!

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It was her birthday and she wanted to go back here! I've never seen something similar, each letter becomes a playful fixture of a track, very nice!

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