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Creek Play
Dubai Creek Harbor | Dubai | UAE
Creek Play is a project to enhance the public realm of Dubai Creek Harbour, for its upcoming opening. The latest ambitious project from Emaar Properties is pedestrian friendly, with humanly scaled streets, spaces for leisure and fun, active public spaces, walkable and discoverable. A new hotspot in the city of Dubai.
Due to the upcoming release of this world class development, 100 Architects was commissioned to design an outdoor project to enhance the public realm experience of residents and visitors from the Creek Island. A stimulating permanent intervention for entertainment, developed in a linear way along 350 meters of waterfront promenade at the Creek Island’s Marina.
Official Video | 100 Channel
Dubai Creek Play Video
Conceptually conceived as a playful village, the proposal is manifested as an eye-catching playscape for the joy of kids and adults alike, adding a pinch of color and playfulness along the meandering promenade. The area to intervene was so long that we decided to split it in 7 focal nodes of activity evenly spread along its entire length.
These 7 different stations create a journey of fun, a circuit of eventful surprises along the promenade, offering an alternative playful experience to the mesmerizing creek and Dubai skyline views.
The 7 nodes have a symbolic meaning related to the federation of the 7 emirates as the United Arab Emirates. Hence while each node is rendered as a little village by itself and can be understood as an independent entity, all of them are part of a common project, linked to each other.
The 7 focal nodes of activity are connected to each other through a series of colorful walls and floor graphics inspired by Dubai’s vernacular arabesque shapes, as the ones used in traditional doors, windows and other elements of vernacular architecture.
Besides enhancing the vernacular touch of the installation, these sections in between nodes support the immersive experience all along the waterfront promenade, strengthening the connection between nodes and encouraging the transit from one node to another.
Each node is composed by a conglomeration of capsules forming a stimulating village of fun, in which each capsule offers a different instant function, such as sitting, swinging, sliding, climbing, laying down, playing, hanging, etc…, all of them encouraging the occurrence of social interactions.
While some of the capsules are mostly focused on kids, some other are thought to be also used by adults. This familiar approach of combining spaces for kids and adults has result in a perfect public space for visitors and residents of all ages.
Creek Play Moments| Official Video | 100 Channel
Creek Play Interaction | Official Video | 100 Channel
Creek Play Village | Official Video | 100 Channel
CREDITS:
Project Name: Creek Play
Design: 100architects (Shanghai)
Design Team:Marcial Jesús, Javier González, Marta Pinheiro, Lara Broglio, Mónica Páez, Keith Gong.
Production: Hong Yang Advertising (Shanghai) + 100architects (Shanghai)
Client: Emaar Properties
Location: Dubai Creek Harbor, Dubai, UAE
Area: 400 linear meters of waterfront
Completion: December 2018
About
Conceptually conceived as a playful village, the proposal is manifested as an eye-catching playscape for the joy of kids and adults alike, adding a pinch of color and playfulness along the meandering promenade.
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What is a neighborhood intervention?
This is the medium-scale type of intervention that takes place in the public realm of a city, related to the altering of a portion of a neighborhood. A type of intervention of such magnitude and notoriety impacts not only the immediate surrounding urban environment but rather the urban dynamics of a whole neighborhood, becoming an urban landmark and a local attractor of social interactions in a given neighborhood.
The main objective of this typology is to trigger massive public interest in the place through a strong visual impact and injection of activities, encouraging the increase of high public influx and establishing an urban landmark that can cultivate important human dynamics and boost commercial activity. These phenomena are achieved through the creation of spaces for leisure, entertainment, play and collective joy, catalyzing important social interactions throughout the neighborhood.
This topology of intervention, normally is used by real state developers to bring fresh and unique ideas to the public realm of their urban developments, which contributes to stand out in the market, establishing a distinct brand identity through innovative, and user-oriented design solutions that enhance the quality of life and thus, the appeal and value in the eyes of potential buyers or tenants, increasing the marketability of the project and potentially leading to higher property values, rental rates and ultimately faster sell out. This interventions maximize the value of the entire neighborhood.
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Per Dubai Creek Harbour, il nuovo distretto di Dubai realizzato in vista dell'Esposizione Universale, 100 Architects firma Creek Play, un'esperienza ludica alternativa che si ispira ai sette Emirati Arabi. Sette sono, infatti, i punti focali, come sette sono le "capsule" che offrono ambientazioni diverse e occasioni di divertimento eterogenee.
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