Unleash the Extraterrestrial Symphony of Color and Music
Step into a realm of fantasy and vibrant pop colors as “Alien Crashing” breathes life into a shopping center, unveiling a wondrous spectacle that defies imagination. This thrilling project was designed to invigorate the recently built commercial compound during the Summer Festival of 2017, enchanting youngsters and families with its mesmerizing installations.
Comprising several small interventions scattered throughout the public spaces, “Alien Crashing” weaves an immersive experience through a captivating narrative. Drawing inspiration from the enigmatic name of the shopping center, we set out to reimagine an extraordinary event – an Alien crashing onto the moon millions of years ago, setting the stage for an extraordinary transformation.
Picture “The Wormhole,” an alluring gateway at the main access of the shopping building, immersing visitors in a symphony of lights, colors, and music as they journey into the enchanting world that lies ahead.
And then, behold the “Rocking Tong” – an awe-inspiring representation of a meteorite-traveling Alien, its colossal lips forever imprinted on the moon’s surface. During the Summer Festival, a delightful surprise awaits as it reveals a gigantic tongue, symbolizing the rock bands’ passion, while offering seating features, play equipment, and vertical surfaces for mesmerizing projections and music.
Continue the exploration to the “Record Player,” the crater left after the crash, where most of the meteorite impacted the moon’s surface. Transformed over time into a summer plaza on the rooftop, this vibrant space features sand pits, hammocks, a DJ booth, a bar, and more, providing the perfect ambiance to chill, unwind, and savor the magic.
Prepare for another delightful surprise as you encounter the “Ice Cream Cone” – a relic from the meteorite’s first impact, now a multi-level installation offering an array of enchanting activities. The top part boasts a cozy dome with lounge features, the middle dazzles with the “encapsulated universe” lighting experience, and the bottom invites you to peer inside and indulge in mesmerizing light projections and music, creating a delightful treat for the senses.
Lastly, venture into the captivating “Psychedelic Space,” where the Alien’s meteorite brought a different kind of mushroom to the moon, creating an otherworldly immersive environment. Here, psychedelic lights, colors, and music converge, transporting visitors to an ethereal realm of wonder and delight.
Together, “Alien Crashing” revitalizes the newly built commercial space, infusing joy and excitement into the retail experience. Embrace the fantasy, the colors, and the music, as this extraordinary architectural intervention embarks on a lunar adventure, leaving an indelible mark on the landscape – a testament to the power of creativity and imagination.
PROJECT NAME: Alien Crash
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Nasim Serat
PROJECT MANAGEMENT TEAM: Maxim Media
CLIENT: Hall Of The Moon
LOCATION: Shanghai (China)
Together, "Alien Crashing" revitalizes the newly built commercial space, infusing joy and excitement into the retail experience. Embrace the fantasy, the colors, and the music, as this extraordinary architectural intervention embarks on a lunar adventure, leaving an indelible mark on the landscape - a testament to the power of creativity and imagination.
What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
This typology intervenes existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
The main objective of this typology is to trigger a massive public interest to the place through a strong visual impact, usually of a temporary nature, encouraging the rise of high public affluence during a specific period of time, becoming a remarkable virtual landmark that attracts customers and cultivates important human dynamics and commercial activity.
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