UNDER THE SEA

Under the Sea is an intervention of the public realm of a newly built mixed-use development in the city of Chongqing, aiming to activate the open-air retail street through visual stimulation.

As its name reveals, the project depicts a colorful and intricate Undersea World, the natural habitat of the Starfish Xingzai, our client’s IP Mascot.

Large floor graphics depicting a stream of water, and a series of eye-catching and socially engaging installations themed as an Undersea World along the pedestrian area play an important role in the social activation of the space as well as in the stimulation of visitors and users.

We make Xingzai embark on an undersea journey where he meets jellyfish, algae, shells, octopuses, and even a whale!

Designed as an eventful and meandering stream of water, the grey pedestrian street’s floor turns into a colorfully painted scape in Aquamarine hues,

The floor graphics encourage pedestrian circulation along the street to keep discovering as well as taking pauses in the mini pocket plazas where floor games and play equipment provide encapsulated doses of joy and entertainment to kids and adults alike.

Taking advantage of the retail street’s layout in 3 different levels due to the site’s topography, the project is carefully designed starting on the top level, where subway stations and arrival points are located,

After the 3rd level, following the water stream downhill to the lower levels, as water would physically behave, to smartly use the full potential of the available space.

The water flows guiding visitors through the middle level of the retail street, finding fun features and deep sea creatures along the pathway, down to the lower level where the stream of water is stagnant revealing the big starfish Xingzai.

All the 3-dimensional sea creatures and other urban furniture and floor games are strategically located concentric over contrasting bubbles in Coral hues, organized in a way that leaves accessible the emergency fire track.

Under the Sea has been thoughtfully developed as a “Play Route”, having into consideration different challenges and levels of difficulty for different age groups in different areas.

A directional stripe on the floor guides visitors from bubble to bubble, unifying them in a coral path that gives shape and order to the Play Route.

Each of the coral bubbles is a platform hosting specific functions and features that encourage social interactions through leisure and play.

Those programmatic bubbles initially executed as 2D floor graphics for circulation, in certain moments become 3D shapes forming urban furniture, play structures and objects for leisure.

Altogether, the intervention enhances and stimulates the experience of visitors along the newly built pedestrian street, and creates successfully a very colorful and stimulating community hub for the neighbors and visitors.