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Population: 27 Million30 million in 2025
GDP: 251 6.6 %
BigMac: 2.74 us dollars
Crystal Plaza | Shanghai | China
Spectrum is a series of 2 indoor interventions in the main atriums of the commercial space from a new mixed-use complex located in the New Bund, the emerging international business center in Pudong (Shanghai), with the aim of fostering entertainment & social interactions among new visitors, appealing to kids, youngsters & adults alike.
It consists in 3 circles of activities intercepting each other in the main atrium of the shopping center. The circles are either domes, for climbing and playing, or seating features for resting.
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It is an inhabitable architectural object inserted on top of an existing urban environment, but alienated from its surroundings.
This architectural object intervenes in the space by touching the ground and acting as an accessible and multifunctional platform, allowing people to stand on top of it and interact directly.
The main objective of this conceptual prototype is to trigger a massive public interest to the place, encouraging the rise of high public affluence, becoming a remarkable virtual landmark that attracts customers and cultivates important human dynamics and commercial activity.