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Big Bang
Crystal Plaza | Number 36, Pingjiaqiao lu | Shanghai | China
Big Bang is a creative public rooftop activation designed for a new mixed-use building located in the New Bund, the emerging international business center in Pudong (Shanghai), with the aim of fostering entertainment & social interactions among new visitors, appealing to kids, youngsters & adults alike. It is a “painted scape” that acts as a platform that offer multiples activities for different age groups. From shading structures with resting features to playing, performing and learning areas.
Big Bang Movie | 100A Channel
The project is located in a 2-story rooftop which is always open to public, with direct access from the street level and the indoor commercial space. It sets an outdoor public platform for social interactions.
The design was conceptualized as an explosion of colors in the public rooftop of the commercial building, releasing colorful debris from the epicenter to the sides, which becomes either seating features or shading structures.
In the epicenter of the explosion emerges a hill of activities, dividing the multifunctional platform in 2 areas. One side of the hill is dedicated to playful activities for the entertainment of the younger visitors, such us slopes, tunnels, climbing surfaces, etc…
The other side of the hill was designed to host small gatherings, events and workshops, not only for kids but for youngsters and adults as well, and therefore it features different types of tribunes and mini-amphitheaters.
The resulting intervention is rendered as a system of 4 transversal stripes of triangulated colors and various activities, occupying the rooftop from border to border. A public platform for social interactions and dynamics impossible to miss when walking through the rooftop.
CREDITS:
Project Name: Big Bang
Design: 100architects (Shanghai)
Design Team: Marcial Jesús, Javier González, Lara Broglio, Mónica Páez, Gong Xun,
Yevheniia Likhachova, Marie Anseaume, Cosima Jiang.
Client: client -ShangHai Renyao Real Estate Co.&ShangHai Renlu Real Estate Co.
Area: 1040 m2
Completion: September 2019
Location: Number 36 ,Pingjiaqiaolu ,Pudong new district.Shanghai, China
Photography: Amey Kandalgaonkar
About
The project is divided in 4 stripes that when intercepting the hill on the “paying” side create different slides, a climbing wall and a tunnel among others. On the tribune side the stripes create amphitheaters that can be used for small events and workshops.
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What is an street intervention?
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.
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Big Bang is a creative public rooftop activation designed for a new mixed-use building located in the New Bund, the emerging international business center in Pudong (Shanghai), with the aim of fostering entertainment & social interactions among new visitors, appealing to kids, youngsters & adults alike.
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