Street Intervention

What is a street intervention?
 
This is the smallest scale of interventions that takes place in the public realm of a city, related to the altering of a portion or a whole street or square, whether vehicular or pedestrian, by adding or installing new alienated elements to the existing configuration of the street.
 
This typology intervenes in existing urban settings by occupying the ground of a given area and by acting as an accessible and multifunctional platform, catalyzing social interactions by drawing attention to the “new place”. It is a tactical intervention with a non-territorial nature, keeping a clear formal and aesthetic distinction from the existing surroundings.
 
The main objective of this typology is to trigger a massive public interest in the place through a strong visual impact, usually of a temporary nature, encouraging the rise of high public affluence during a specific period of time, becoming a remarkable virtual landmark that attracts customers and cultivates important human dynamics and commercial activity.
 
This type of intervention is oftentimes used by Retail Operators to transform their spaces into unique and visually appealing environments that increase foot traffic, attracting and retaining customers by turning their commercial spaces into “experiential retail” helping them stand out in a competitive market, increasing customer satisfaction and loyalty while enhancing their brand presence potentially leading to higher sales, without the need of big renovation investment.
 
 

Huellas Artes by 100architects

© 100architects

Object Plaza study model

Study model of street intervention

The Chain Effect by 100architects

Study model of street intervention

Tango Triangle by 100architects

Painted Scape by 100architects

Red Planet by 100architects

Orange Phonebooth by 100architects

Crystal Pool by 100architects

Big Bang by 100architects

Study model of street intervention

Study model of street intervention