街区介入

街区介入是对外部空间的小型介入

9月

2013

Typology

什么是街区介入？

街道介入是发生在城市公共空间里最小规模的介入类型，不论是整个街道还是广场，车行道还是人行道，都可以通过在其现有的街道布局上增添或安装新的不同的元素得以实现。

这种类型将特定区域的地面设计成为一个无障碍和多功能的平台，通过吸引人们对“新场地”的关注来催化社交互动，从而介入现有的城市环境。这是一种非地域性的策略介入，与现有环境保持着明显的形式和美学区别。

这种介入的主要目的是通过强烈的（通常是临时性的）视觉冲击来激发公众对该场所的巨大兴趣，鼓励公众在特定时期内提高场地的丰富度。使该场所成为吸引顾客并培养重要的人文动力，和体现商业价值的显著虚拟地标活动。

商业运营商经常使用这种介入方式将他们的空间改造成独特且视觉上吸引人的环境，通过将他们的商业空间转变成“体验式零售”，增加客流量，吸引并留住客户，帮助他们在竞争激烈的市场中脱颖而出，提高客户满意度和忠诚度，同时提升资产的品牌影响力，潜在地提高销售额，且无需大规模的装修投资。

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