RGB COLORS

RGB
KunSquare | Kunshan | Shanghai, China

RGB is an exciting interior revamp project designed to transform the public areas in 6 different spots of Kunsquare in Kunshan into vibrant spaces that cater to families, with a special focus on providing a stimulating experience for children. The primary objective is to create an environment that sparks their curiosity, encourages exploration, and fosters communication and learning through educational and sensorial illusions.

RGB Colors | Official Video | 100 Channel

The name RGB holds a special meaning for this project as each installation within it is intricately linked to the RGB color palette. RGB, an abbreviation for red, green, and blue, represents the primary colors used in digital displays. In line with this concept, every installation in RGB features a dominant color that corresponds to one of these primary hues. This deliberate choice not only creates visually captivating spaces but also reinforces the project’s theme and provides a cohesive experience for visitors. From vibrant reds to brilliant greens and captivating blues, each installation immerses guests in a world of color, stimulating their senses and enhancing their overall journey.

With the aim of attracting young families to the previously underutilized spaces, the project has successfully increased the number of visitors year-round. By offering an immersive and engaging experience, we have seen a significant surge in the flow of people, resulting in an important increase in footfall by around 20% compared to previous years.

To achieve this, we meticulously analyzed the entire floor plan, identifying key spots that serve as ideal locations for featured installations. Carefully considering the normal course of commercial activities, we strategically placed these interventions without disrupting the overall functionality of the mall. By doing so, we have created an enticing journey for families as they explore the various spaces.

The installations themselves are designed to hyper stimulate the senses, captivating both children and adults alike. Bright colors, interactive elements, and innovative displays create an atmosphere of wonder and excitement. Each installation is carefully crafted to provide a unique and memorable experience, encouraging active participation, and sparking imaginative thinking.

Moreover, we have incorporated an eye-catching painted scape that seamlessly connects the interventions, resulting in a cohesive themed experience throughout the mall. This cohesive approach not only minimizes the number of intervened spaces but also maximizes the impact and success of the project as a whole.

The success of RGB can be measured by the overwhelmingly positive response from families who have experienced the revitalized spaces. By transforming these public areas into dynamic and engaging environments, we have created a destination that families eagerly return to time and time again. The increase in footfall is a testament to the project’s success in attracting young families and establishing Kunsquare as a premier destination for entertainment, learning, and exploration.

In summary, RGB is a transformative project that has reimagined the public areas of Kunsquare in Kunshan, providing a stimulating and immersive experience for families, especially children. By strategically placing installations, creating a cohesive themed experience, and significantly increasing the flow of people, we have successfully breathed new life into the space, fostering a sense of wonder, curiosity, and exploration for all who visit.

Credits

PROJECT NAME: RGB Colors
DESIGN: 100 Architects (Shanghai) Co., Ltd.
DESIGN TEAM: Marcial Jesús, Javier González, Eunice Ma.
PROJECT MANAGEMENT TEAM: Jenny Fan
CLIENT: KunSquare
SIZE: 4,000 m2
STATUS: Built
LOCATION: Kunshan (China)
PHOTOGRAPHY: Amey Kandalgaonkar
VIDEOGRAPHY: 100architects

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