城市介入

对城市大面积区域及其居民产生影响的介入措施

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城市介入

© 100architects

11

4月

2013

Typology

什么是城市介入？
 
这是在城市公共空间中发生的最大规模的介入类型——可以改变城市重要区域。这种介入的规模和关注度不单纯影响社区，更是影响到了城市的感知和体验方式，成为一个都市地标，也是都市社交互动的超级打卡点，更是成为当地居民和游客的时尚国际目的地。
 
这种类型结合了城市规划和景观设计，可以在滨海滨、桥梁、公园或整个城市地区进行介入。通过提高公共空间的质量，创造具有户外休闲，综合娱乐，游戏和欢乐等机会的空间。这类型的介入方式催生了主要的城市社交的互动，助益商业活动和房地产开发。
 
城市介入的主要目的是改善整个城市的公共空间，提高市民户外生活标准的门槛，鼓励大规模的公共富裕，并在给定的大都市地区培养重要的人文动态。
 
市政府和地方政府通过这种介入方式振兴公共空间，为他们的城市建立独特的品牌和身份，使城市更具功能性、审美价值及社区互动需求，提供创新的、性价比高的城市解决方案来提高生活质量、促进经济和旅游业的发展。
 
 

Great Green Wall by 100architects

 

Great Green Wall study Collages

 

Wavy Beach by 100architects

 

Open Bottom Tower study model

 

Starfish by 100architects

 

City Scape study model

 

The Ring by 100architects

 

Urban Piers study model

 

Urban Piers study model

© 100architects

© 100architects

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100architects
The Hub, located in Marassi on Egypt’s North Coast, is a groundbreaking entertainment destination, covering 60,000 m². Designed by 100architects for Emaar Misr, it redefines public space through bold, colorful design and immersive experiences that engage visitors of all ages, especially adolescents and young adults. In late 2023, Emaar Misr approached 100architects with a bold vision: to create a one-of-a-kind entertainment hub that would serve as a social anchor for youth, complementing all other public facilities and amenities for adults at Marassi. With just two months for design and six months for construction, the challenge was clear. Construction began in January 2024, working at full speed to deliver this immersive space in time for the summer season. At the core of The Hub’s design is the concept of a "Big Bang"—a celebration of life and youth, represented by an explosion of colors, lights, and dynamic forms. This abstract idea translates into a visually captivating experience, where visitors are drawn into the space as if being pulled by gravitational forces represented by an innovative wayfinding system. Bold, colorful lines embedded directly into the ground guide foot traffic, enhancing circulation while adding a dynamic aesthetic layer. The master plan features a "triple heart" layout with three major zones: a multipurpose event space, a playground, and Kids Town, all gravitating around the Central Plaza, and tailored to younger audiences. These spaces are carefully arranged to encourage spontaneous social interactions and self-expression—core to 100architects’ philosophy of creating public spaces that foster community engagement. The dynamic design invites visitors to explore, play, and connect, making it an ideal space for social gatherings and youth expression. In addition to these key attractions, The Hub offers a wide range of activities, including an open-air cinema, go-kart track, roller-skating rink, sports courts, arcade, and flexible public spaces designed for allowing the ephemeral appearance of pop-up markets, concerts, and workshops. F&B and Retail spaces occupy 10,000 m² and 15,000 m² respectively, with container-based F&B outlets and locally themed retail shops, all designed to blend seamlessly with the vibrant aesthetic. This modular approach enabled fast construction while maintaining a striking industrial edge that resonates with younger visitors. As the trendiest space on Egypt’s North Coast, The Hub has quickly become a hotspot for evening activities. With its success evident in the daily crowds, the project is already set to expand. Phase 2, scheduled for completion by June 2025, will introduce a larger playscape and even more amenities, driving further social interaction, visitor engagement, and commercial success. As 100architects continues to reshape public spaces, we are excited to push the boundaries of design, creating environments that are vibrant, interactive, and inclusive.
The Hub: The Hottest Youth Entertainment Destination on Egypt’s North Coast
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