Neighborhood Intervention

What is a neighborhood intervention?
 
This is the medium-scale type of intervention that takes place in the public realm of a city, related to the altering of a portion of a neighborhood. A type of intervention of such magnitude and notoriety impacts not only the immediate surrounding urban environment but rather the urban dynamics of a whole neighborhood, becoming an urban landmark and a local attractor of social interactions in a given neighborhood.
 
Most of the time, this typology combines several intervention tactics such as Painted Scapes and Grounded Objects, intervening in existing urban settings, almost from the lens of Landscape Design, by creating spaces of opportunity for collective leisure, entertainment, play & joy, etc., catalyzing major social interactions across the neighborhood.
 
The main objective of this typology is to trigger a massive public interest in the place through a strong visual impact, usually of a permanent nature, encouraging the rise of high public affluence and establishing an urban landmark that can cultivate important human dynamics and boost commercial activity.
 
This topology of intervention, normally is used by real state developers to bring fresh and unique ideas to the public realm of their urban developments, which contributes to stand out in the market, establishing a distinct brand identity through innovative, and user-oriented design solutions that enhance the quality of life and thus, the appeal and value in the eyes of potential buyers or tenants, increasing the marketability of the project and potentially leading to higher property values, rental rates and ultimately faster sell out. This interventions maximize the value of the entire neighborhood.
 
 

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