11

Jan

2014

Typology

Painted Scape

STREET TACTIC

Painted Scape

Painted scape
Studies
Typology | Prototype | Concept
 
The Painted Scape is a 2d architectural configuration, which is painted and/or coated to cover a significant area of an existing urban scape.
 
This architectural configuration only intervenes – whether vertically or horizontally – on the surface of the space, and therefore does not disturb the three-dimensional space of the urban scape.
 
The interaction takes place in the interface between the user and the painted surfaces – vertical or horizontal – in which the users finds information, signals, functional areas and spaces.
 
 

Prototype for Painted Scape: The "Urban Footprint”. Photo by ©subtilography

Prototype for Painted Scape: The “Urban Footprint”. Photo by ©subtilography


It can be partial or overall, impacting street activities through strong space transformation. Basically, it covers the existing elements to add new properties to the space and atmosphere.
 
It contributes to the existing dynamics of the space by emphasizing its functions or adding new ones, and it provides a strong sense of place for users and bystanders through an injection of style and identity.
 
The painted scape itself is not artwork, but an architecture configuration. It draws attention to functions, marks areas for activities, and displays information and/or makes evident the circulations.
 
 
Prototype for Painted Scape: Photo by ©subtilography

Prototype for Painted Scape: Photo by ©subtilography


It is used not only with the purpose of catalyzing interactions, but also to attract users for commercial activity.
It is a creative setting that highlights the street dynamics and boosts the practice of both new and pre-existing street activity, such as commercial practices, religious rituals, sitting or action areas and touristic spots, among others.
 
It also becomes an attraction for special public events and activities, such as running, walking, biking, ice-skating, jogging, etc.
 
It can be located in any type of urban environment, such as plazas, esplanades, circulation spaces, parks, along sidewalks, streets or in a squares.
 
 
Prototype for Painted Scape. Photo by ©subtilography

Prototype for Painted Scape. Photo by ©subtilography


The painted scape can also cover semi public spaces, such shopping mall courtyards and commercial terraces, as well as educational or cultural spaces.
 
The main objective of the painted scape is to call attention to the existing space, inject it with a unique identity, and highlight spatial functions with 2d aesthetics. Through these actions, this intervention makes a formerly unremarkable space an attraction for users and customers.
 
 
Prototype for Painted Scape: The "Urban Footprint”. Photo by ©subtilography

Prototype for Painted Scape: The “Urban Footprint”. Photo by ©subtilography


The Painted Scape aims to accentuate the identity of the space and make it uniquely recognizable, by means of colorful designs and aesthetics.
 
As a result, the space becomes an excellent setting for social interactions and is encoded with a new sense of identity, which places emphasis on pre-existing conditions by renewing their presentation and image.
 
The Painted Scape is designed to generate massive public interest in the space, encourage the rise of high public affluence, and become a remarkable virtual landmark that attracts users and customers to ultimately catalyze important commercial activity.
 
 
Prototype for Painted Scape: Photo by ©subtilography

Prototype for Painted Scape: Photo by ©subtilography


Prototype for Painted Scape: Photo by ©subtilography

Prototype for Painted Scape: Photo by ©subtilography


Prototype for Painted Scape: Photo by ©subtilography

Prototype for Painted Scape: Photo by ©subtilography


Prototype for Painted Scape: Photo by ©subtilography

Prototype for Painted Scape: Photo by ©subtilography


Prototype for Painted Scape: Photo by ©subtilography

Prototype for Painted Scape: Photo by ©subtilography


Prototype for Painted Scape: Photo by ©subtilography

Prototype for Painted Scape: Photo by ©subtilography


Prototype for Painted Scape: The "Urban Footprint”. Photo by ©subtilography

Prototype for Painted Scape: The “Urban Footprint”. Photo by ©subtilography


Prototype for Painted Scape: The "Urban Footprint”. Photo by ©subtilography

Prototype for Painted Scape: The “Urban Footprint”. Photo by ©subtilography


Prototype for Painted Scape: The "Urban Footprint”. Photo by ©subtilography

Prototype for Painted Scape: The “Urban Footprint”. Photo by ©subtilography


Prototype for Painted Scape: The "Urban Footprint”. Photo by ©subtilography

Prototype for Painted Scape: The “Urban Footprint”. Photo by ©subtilography