THE HASHTAG

Hashtag is a very eye-catching typology of urban attractor intended to be “an urban toy for the city”.

THE HASHTAG

21

May

2021

The Hashtag
It is a multi-storey urban artifact that arrange the public spaces vertically.
 
Hashtag is a very eye-catching typology of urban attractor made by 100architects intended for the Public Realm. This project intends to be “an urban toy for the city”.
Following the studio’s belief that “Play is not only for kids”, 100architects have designed this urban landmark as a playscape for the city, and for all its citizens, regardless of their age. A playscape that acts as an urban attractor, fostering social interactions and activating the pedestrian footfall in commercial areas and retail streets, presenting itself open and accessible for everyone.
 
 

© 100architects


 

© 100architects


 

© 100architects


 
The design of this multifunctional playscape, and hence its name Hashtag, has a vertical crossed configuration, rendered as a multi-level platform split into 9 habitable spaces for play, leisure and social interactivity, creating the illusion of a hashtag sign that can be enjoyed by kids & adults alike.
The hashtag consists of 9 mini-plazas hosting different typologies of spaces, some of them more focused on urban furniture for resting, while some other are more playful and eventful for kids, including small & big slides, driving tracks or swings.
 
 

© 100architects


 

© 100architects


 
In order to make the hashtag very eye-catching and stand out from its surrounding background, it was done in bright and intense colors that quickly grab the attention of passersby, evoking a sense of happiness, vitality and optimism.
The night effect of the project enhances the not only profile of the hashtag sign with LED lightboxes embedded in the structure, but also the featured circles and crosses, turning the installation into a giant tic-tac-toe.
 
 

© 100architects


 

© 100architects


 

© 100architects


 

© 100architects


 
The colors, play features and details of this project can be customized depending on the needs of the client and conditions of the site. The modifications will be done upon request.
The intellectual property and patent of this product belongs to 100architects. It is forbidden its distribution and construction with no previous consent.
 
 

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THE HASHTAG

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