Population: 22 Million30 million in 2025
GDP: 251 1,1 billion in 2025
BigMac: 2 us dollars
A project of Benoy exhibited in the OnDesign fair in Shanghai New International Expo Centre designed by 100architects director.
The concept for the “Mini Plaza” is to generate a single object with condensed functions as a platform for enhancing social interaction, hosting multiple functions and several users at the same time.
It is an “object plaza” in its minimal expression, where its scale is perceived rather as furniture but providing of a mix use of functions – or a programmatic landscape – in only 4 sqm.
It is an inhabitable architectural object inserted on top of an existing urban environment, but alienated from its surroundings.
This architectural object intervenes in the space by touching the ground and acting as an accessible and multifunctional platform, allowing people to stand on top of it and interact directly.
The main objective of this conceptual prototype is to trigger a massive public interest to the place, encouraging the rise of high public affluence, becoming a remarkable virtual landmark that attracts customers and cultivates important human dynamics and commercial activity.